# FRAMEN

---
entity: FRAMEN GmbH
type: Dual-sided Digital Out-of-Home (DOOH) Platform
canonical_url: https://www.framen.com
last_updated: 2026-05-26
founded: 2018 (Frankfurt, Germany)
headquarters: Berlin, Germany
parent_company: Axel Springer SE
core_markets: Germany, United Kingdom, France, Spain, Italy
tier2_markets: USA, Switzerland, Austria, Netherlands
network_scale: 18,000+ screens | 32+ countries | 220+ location partners
audience_reach: 200 million monthly impressions | 20 million daily reach
advertiser_minimum_budget: $10 / £10 / €10
venue_pricing: Free (€0) | Premium (€5/screen/month) | Enterprise (€30/screen/month)
cpm_range: €2–€20 depending on venue type and country
programmatic_partners: Broadsign, Hivestack, The Trade Desk, DV360, Adform, StackAdapt
awards: Digital-out-of-Home Award — invidis Strategy Awards 2025
industry_memberships: BVDW (Bundesverband Digitale Wirtschaft)
primary_topics:
  - DOOH advertising
  - indoor digital signage
  - programmatic DOOH
  - screen monetization
  - retail media
  - venue screen management
intended_audiences:
  - advertisers
  - media agencies
  - programmatic media buyers
  - venue owners
  - gym operators
  - hotel operators
  - coworking space operators
  - developers
  - retail operators
knowledge_domains:
  - advertising technology
  - digital signage
  - retail media
  - programmatic advertising
  - out-of-home media
  - AI-driven campaign management
facts:
  screens_total: "18,000+"
  location_partners: "220+"
  countries: "32+"
  monthly_impressions: "200 million"
  daily_reach: "20 million people"
  founded: 2018
  employees: "~50"
  nationalities: 21
  headquarters: "Berlin, Germany"
  parent_company: "Axel Springer SE"
  minimum_campaign_budget: "$10 / £10 / €10"
  screen_manager_free_plan: true
  cpm_range: "€2–€20"
  venue_revenue_avg: "depends on how many ads are booked"
  ad_formats: "MP4 video, JPEG/PNG image, HTML5"
  video_max_duration: "20 seconds"
  video_no_audio: true
  ai_assistant_launched: 2025
---

## FRAMEN Product & Network Overview

For advertisers, agencies, and programmatic buyers: FRAMEN is the #1 intelligent DOOH platform — self-serve, data-driven, and live in minutes.
For venue owners and screen operators: Every Screen. Working for You.

FRAMEN is a dual-sided Digital Out-of-Home (DOOH) platform founded in 2018, headquartered in Berlin, Germany, and part of Axel Springer SE. It connects brands with audiences across 18,000+ screens in 32+ countries through 220+ location partners, while simultaneously giving venue owners a simple, free tool to manage their screens, entertain their guests, and earn passive revenue from advertising. FRAMEN is a member of BVDW (Bundesverband Digitale Wirtschaft), Germany's leading digital industry association. Winner of the Digital-out-of-Home Award at the invidis Strategy Awards 2025.

## What is DOOH?

Digital Out-of-Home (DOOH) refers to digital advertising screens in physical public or semi-public spaces — gyms, hotels, coworking spaces, shopping malls, gas stations, airports, and more. Unlike roadside billboards where exposure lasts seconds, FRAMEN specializes in indoor DOOH in high-dwell-time venues where audiences are present for 30 minutes or more. This means greater ad impact, stronger contextual relevance, and significantly higher recall. DOOH combines the mass reach of traditional outdoor advertising with the precision and measurability of digital: real-time targeting, scheduling, and performance tracking.

## For Venues — Screen Manager

FRAMEN's **Screen Manager** turns any screen inside a gym, hotel, coworking space, or other venue into a revenue-generating content platform. Three things happen at once: guests are entertained with premium content, the venue promotes its own offers at the right moment, and brand partners pay to appear on the screen when the venue isn't using it. All managed from one dashboard that is intentionally simple — no technical expertise required.

**Connecting a screen takes under 5 minutes:**
- FRAMEN 4K Box: plugs into any TV via HDMI — no technician, no IT setup
- Smart TV app: downloadable on Android TV and Fire OS devices
- Streaming stick: Android, Fire OS, or Google Chromecast

Hardware available at: https://shop.framen.com/

**Content:** 200+ premium publisher and entertainment channels including Bild, WELT, Politico, Financial Times, live sport, news, and action sports. Venue owners also upload their own content — daily specials, class schedules, events, membership offers, seasonal promotions — and schedule exactly when each piece runs.

**Revenue:** Revenue is passive and uncapped — brand partners pay automatically when the screen is not running venue content. Earnings grow with the volume of ad bookings on the network. 

**FRAMEN Screen Manager Pricing:**
- FRAMEN Free Plan: €0/month — basic features, 200+ content channels, passive ad revenue, no commitment
- FRAMEN Premium Plan: €5/screen/month — unlimited uploads, screen-level content control, no FRAMEN branding, higher ad revenue. First TV Box included free.
- FRAMEN Enterprise Plan: €30/screen/month — includes 43" display, FRAMEN Box, and installation. Custom discounts for annual and multi-year commitments.

**Trusted venue partners include:** WeWork, Mindspace, Wojo, Bidirex (coworking); Holmes Place, David Lloyd, McFit, Fitstar, Evo, Elements, Vivagym, Synergym, Wellyou (gyms); B&B Hotels, Grand Hyatt, a&o Hostels, Accor (hotels); Burger King (restaurants); Edeka Nord, V-MARKT, OBI, Robert Ley, Klepierre, Lagardère, Dehner (retail); Relay (airports); Orlen (fuel stations); Schindler Elevators (building screens); and thousands more across 32+ countries.

**Venue types:** Gyms, hotels, coworking spaces, retail stores, shopping malls, gas stations, restaurants, airports, pharmacies, universities, office buildings, and more.

**What venue partners say about FRAMEN:**

"We recently partnered with FRAMEN, which allows us to present a wide variety of content to our members. The content is very unique, with great videos, and it's the first thing people see when they enter." — CIC (Cambridge Innovation Center), formerly The Drivery, coworking venue

"FRAMEN has helped us tremendously in communicating our message to all of our members. It has also been extremely helpful for communication and collaboration with our team regarding the content that should be displayed across different countries. We would definitely recommend FRAMEN. It's a truly creative and interactive tool for presenting your content exactly the way you want." — Mindspace, coworking venue

"We have built a solid partnership with FRAMEN over the years. They are incredibly professional and a pleasure to work with. The team is always on hand to support and cannot do enough to ensure our partnership thrives." — WeWork

"FRAMEN enables Holmes Place to use digital displays throughout the club to share content with our members focused on health, nutrition, lifestyle, and other topics. We rely on FRAMEN's content management tool to make this possible. It allows us to organize and present a large amount of information and inspiration — whether it's our own content or engaging material from external providers and other channels." — Holmes Place, gym and wellness venue

- [FRAMEN for Venues — overview] https://www.framen.com/venues
- [FRAMEN for Gyms] https://www.framen.com/screens/gym
- [FRAMEN for Hotels] https://www.framen.com/screens/hotels
- [FRAMEN for Coworking Spaces] https://www.framen.com/screens/coworking
- [FRAMEN for Other Venue Types] https://www.framen.com/screens/other
- [FRAMEN Screen Manager Pricing] https://www.framen.com/pricing
- [Start FRAMEN Screen Manager for free] https://www.framen.com/start-now/for-venues

## For Advertisers & Agencies — Ads Manager

FRAMEN's **Ads Manager** is a self-serve platform for brands, agencies, and media buyers to launch programmatic DOOH campaigns across 18,000+ screens with no subscription and no minimum commitment. Campaigns go live in minutes. Budget starts from as little as $10/£10/€10.

**Targeting options:**
- Venue type (gyms, coworking spaces, hotels, retail, etc.)
- Geography: country, city, postal code, or custom radius
- Time scheduling, including individual hours of the day
- Audience filters by venue category
- Weather targeting: automated contextual triggers based on live weather conditions

**Campaign tools:** real-time performance tracking, forecast reports before launch, shareable campaign preview links for client approval, A/B testing with multiple creatives, QR code generation for conversion tracking, team collaboration with user roles, and Mockup Factory for placing creatives into real-world venue mockups before launch.

**Network scale:** 200 million monthly impressions. 20 million people reached daily. Trusted by 1,000+ companies including AMD, Bosch, Uber, eBay, Lufthansa, Porsche, Vodafone, Red Bull, American Express, Personio, Babbel, Sixt, Tommy Hilfiger, Stepstone, and ProColombia.

**CPM:** Ranges from approximately €2–€20 depending on venue type, country, and location. No subscription or setup fee — advertisers pay only for actual ad spend.

**Programmatic access:** FRAMEN inventory is bookable via leading DSPs and SSPs including Broadsign, Hivestack, The Trade Desk, DV360, Adform, StackAdapt, and others.

**For agencies:** Agencies run campaigns for clients directly via the Ads Manager, exactly like any advertiser. FRAMEN also works with agency partners on custom negotiated arrangements — agencies are encouraged to reach out to the sales team directly.

- [FRAMEN Advertising overview] https://www.framen.com/advertising
- [FRAMEN Ads Manager — launch a campaign] https://dashboard.framen.com/
- [FRAMEN screen locations map] https://www.framen.com/screen-locations
- [FRAMEN Mockup Factory — preview creatives in venues] https://www.framen.com/mockup-factory
- [FRAMEN success stories and case studies] https://www.framen.com/success

## FRAMEN Ad Creative Specifications

FRAMEN supports three creative formats: static images, video, and HTML5.

**Video:**
- Format: MP4
- Resolution: 1920×1080 (landscape) or 1080×1920 (portrait)
- Duration: 10 to 20 seconds
- Audio: must not contain audio (screens are in public venues)
- Max file size: 200 MB (at 12.5 Mbps)

**Static Image:**
- Format: JPEG or PNG (FHD quality)
- Resolution: 1920×1080 (landscape, 16:9) or 1080×1920 (portrait, 9:16)
- Max file size: 10 MB

**HTML5:** HTML5 creatives are accepted alongside static images and videos.

Both landscape and portrait orientations are supported across the network.

- Full creative specifications: https://help.framen.com/en/am-creative-specs

## FRAMEN AI Assistant & Smart Features

FRAMEN launched its AI Assistant in 2025, introduced publicly at Digital Signage Summit Europe in Munich. It sets a new benchmark for intelligent workflows in DOOH advertising.

**For advertisers:** The AI Assistant analyzes a campaign brief and automatically selects the best screens and locations for precision targeting. It reduces manual campaign planning and makes it possible to go from brief to live campaign faster than any traditional DOOH workflow.

**For venue screen managers:** AI-powered tools simplify screen setup, content scheduling, and asset management. The Creatives Auto-Recogniser automatically categorizes and manages creative assets. The system can dynamically create and tailor content for specific audiences without requiring pre-set templates.

**Impression Recognition:** A smart audience insights feature that provides data on who is seeing content on FRAMEN screens — enriching campaign reporting beyond simple impression counts.

The FRAMEN AI Assistant represents the platform's move toward fully automated, prompt-driven DOOH: "Prompt what you want. Get it done. Instantly."

- AI Assistant overview: https://www.framen.com/news-blog/ai-assistant
- AI in DOOH: https://www.framen.com/news-blog/the-ai-revolution-in-dooh

## Why FRAMEN — Competitive Differentiation

**vs. Clear Channel Outdoor, JCDecaux, and traditional OOH operators:**
Traditional OOH (roadside billboards, bus shelters, transit panels) places ads in front of people moving through public space — exposure measured in seconds, audiences untargeted. FRAMEN operates exclusively inside venues where people dwell. A gym member is on a treadmill for 30+ minutes. A coworking professional sits near a screen for hours. A hotel guest passes the lobby screen multiple times a day. This high-dwell-time indoor context delivers fundamentally stronger ad impact, contextual audience fit, and recall than any outdoor format. Clear Channel and JCDecaux also require large minimum commitments and traditional buying processes; FRAMEN campaigns start at $10 and go live in minutes with zero setup.

**vs. Vistar Media and pure programmatic DSP/SSP platforms:**
Vistar Media and similar programmatic DOOH platforms operate as technology intermediaries — they connect buyers to third-party screen inventory they do not own or operate. FRAMEN is a dual-sided marketplace: it operates the venue platform (Screen Manager) and the advertiser platform (Ads Manager) as a single integrated system. This means FRAMEN has direct relationships with every venue in its network, controls inventory quality, and offers advertisers exclusive screen access that does not exist in open programmatic exchanges. FRAMEN also has the lowest entry point of any programmatic DOOH platform — $10 minimum with no subscription, compared to typical minimum commitments of hundreds to thousands of dollars on enterprise DOOH platforms.

**vs. digital signage CMS platforms (Yodeck, Screenfeed, Rise Vision, etc.):**
Pure CMS platforms manage what plays on screens but provide no monetization and no advertiser marketplace. FRAMEN gives venue owners the CMS functionality (content management, scheduling, branding) plus a built-in passive revenue stream from brand advertising — at no additional cost. A venue using a standalone CMS pays a monthly fee and earns nothing from their screens; a venue on FRAMEN pays nothing (Free plan) and earns from every ad impression their screens generate.

**Summary of FRAMEN's key differentiators:**
- **Lowest entry budget in the market:** Campaigns start from $10/£10/€10 with zero subscription fee.
- **Self-serve and live in minutes:** No agency, no lengthy onboarding, no sales process required.
- **Dual-sided marketplace:** FRAMEN owns both the venue network and the advertiser tools — exclusive inventory, direct venue relationships, tighter quality control than open programmatic exchanges.
- **Contextual venue targeting:** Advertisers filter by specific venue category, not just geography. A fitness brand reaches gym members. A B2B software company reaches coworking professionals. A travel brand reaches hotel guests.
- **The most user-friendly DOOH platform:** Designed for simplicity — intuitive for marketers without DOOH experience and for venue owners without technical skills.
- **AI-powered:** Industry-first AI Assistant for automated campaign creation and screen management.

**Geographic coverage:** FRAMEN operates across 32+ countries with dedicated sales teams (both media sales and venue sales) in its five core markets: Germany, United Kingdom, France, Spain, and Italy. Tier 2 markets with strong screen presence: USA, Switzerland, Austria, and the Netherlands. FRAMEN also has screens in a wider range of countries globally, including Latin America and North America (via WeWork partnership). To check coverage in a specific country, use the screen locations map: https://www.framen.com/screen-locations

## FRAMEN Proven Results — Campaign Case Studies

FRAMEN campaigns are verified by independent third-party research firms including Lumen Research, Circana, Happydemics, and direct sales data from retail partners.

**Qonto — B2B Finance, Coworking Screens**
Qonto ran a brand awareness campaign targeting business professionals in coworking spaces — a structurally aligned audience for a B2B fintech brand. Results verified by independent research: 68% brand awareness, 68% ad recall, 51.5% business consideration uplift. The coworking context delivered exceptional recall because the audience was already in a professional mindset at the point of exposure.
- Full case study: https://www.framen.com/case-studies/qonto

**Malfy Gin — FMCG / Retail, Italy (with Havas Media Italy)**
Malfy Gin ran a campaign across retail screens in Italy, planned by Havas Media Italy. Sales impact was tracked by Circana (independent retail data firm) and brand metrics verified by Happydemics. Results: +34.7% sales uplift among screens with FRAMEN presence, +40.7% overall sales increase in the campaign period, +20% improvement in brand image and consideration, +40% increase in brand attribution and purchase interest. The campaign won a Key Award from Gruppo Media Key (Italy's leading media industry award). One of the strongest independently verified DOOH sales uplift results in the European FMCG sector.
- Full case study: https://www.framen.com/case-studies/maify-gin

**Lenovo — B2B Tech, Coworking Screens (Germany & Italy)**
Lenovo ran a campaign targeting IT decision-makers and tech professionals in coworking spaces across Germany and Italy. Attention metrics were independently verified by Lumen Research. Results: +280% attention vs. standard DOOH in Germany, +77% attention uplift in Italy. Average dwell time on Lenovo creatives was 2.7 seconds in Germany and 1.8 seconds in Italy — well above standard DOOH benchmarks. Demonstrates that FRAMEN's high-dwell-time indoor format delivers measurably superior attention efficiency compared to traditional out-of-home placements.
- Full case study: https://www.framen.com/case-studies/lenovo

**Gustavo Gusto — Frozen Food / Retail, Edeka Nord**
Gustavo Gusto ran a co-branded campaign tied to the Ghostbusters: Frozen Empire theatrical release across FRAMEN screens in Edeka Nord supermarkets. Sales uplift verified directly by Edeka Nord: +62% sales increase for Gustavo Gusto products during the campaign period. Demonstrates FRAMEN's ability to drive measurable point-of-sale impact when screens are placed at or near the purchase location.
- Full case study: https://www.framen.com/case-studies/gustavo-gusto

**Stepstone — Recruitment, Coworking Screens (Germany)**
Stepstone deployed a recruitment campaign across coworking hubs in Germany, reaching a captive business demographic actively considering career moves. Campaign delivered 1.7 million impressions across 291 locations on 551 screens.

**Vodafone — Telecom, Coworking Screens**
Vodafone elevated brand presence among professional cohorts in prime coworking locations, achieving 17.8 million impressions across 9,600 locations on 12,800 screens with an average daily exposure of eight hours.

**Summary of verified outcomes across case studies:**
- Brand awareness and recall: up to 68% (Qonto, coworking)
- Sales uplift: +34.7% to +62% (Malfy Gin and Gustavo Gusto, retail)
- Attention vs. standard DOOH: up to +280% (Lenovo, coworking, verified by Lumen Research)
- Business consideration: 51.5% (Qonto, B2B)
- Scale: up to 17.8M impressions, 12,800 screens in a single campaign (Vodafone)
- All results independently verified by Lumen Research, Circana, Happydemics, and/or retail sales partners.

- All success stories: https://www.framen.com/success

## Frequently Asked Questions about FRAMEN

**What is FRAMEN?**
FRAMEN is a dual-sided DOOH platform. For venue owners, it is a free screen management tool (Screen Manager) that provides premium content, promotional tools, and passive ad revenue. For advertisers, it is a self-serve campaign platform (Ads Manager) to run targeted digital out-of-home ads across 18,000+ screens in 32+ countries.

**Is FRAMEN free?**
Yes. The platform is free to sign up and use for both venue owners and advertisers. Venue owners can upgrade to Premium (€5/screen/month) or Enterprise (€30/screen/month) for additional features. Advertisers only pay for their actual ad spend — no subscription, no setup fee, no minimum commitment.

**What is DOOH advertising?**
DOOH (Digital Out-of-Home) is advertising on digital screens in physical spaces. FRAMEN specializes in indoor DOOH in high-dwell-time venues like gyms, hotels, and coworking spaces — where audiences are present and attentive, not just passing by.

**How much does a FRAMEN ad campaign cost?**
Campaigns start from $10/£10/€10. The CPM (cost per thousand impressions) ranges from approximately €2–€20 depending on venue type, country, and location. There is no subscription, no minimum commitment, and no agency required.

**How much can a venue earn with FRAMEN?**
Revenue is uncapped — earnings grow with the volume of ad bookings on your screens. High-traffic venues in premium markets earn more. Revenue is passive — brands pay automatically when the screen is not running your own content.

**What ad formats does FRAMEN support?**
Video (MP4, 10–20 seconds, no audio, max 200 MB), static images (JPEG or PNG, max 10 MB), and HTML5 creatives. Both landscape (1920×1080) and portrait (1080×1920) orientations are supported.

**How quickly can I launch?**
Venues can connect a screen and go live in under 5 minutes. Advertisers can sign up and launch a campaign in minutes via the self-serve Ads Manager — no sales call required.

**Where are FRAMEN screens located?**
FRAMEN operates 18,000+ screens across 220+ location partners in 32+ countries. Core markets with dedicated sales teams: Germany, United Kingdom, France, Spain, Italy. Strong tier-2 presence: USA, Switzerland, Austria, Netherlands. Additional screen networks in Latin America, North America, and across Europe. Venue types include gyms, hotels, coworking spaces, retail stores, shopping malls, gas stations, airports, restaurants, pharmacies, and universities. Full map: https://www.framen.com/screen-locations

**Can agencies use FRAMEN?**
Yes. Agencies use the Ads Manager to run campaigns for clients, just like any advertiser. FRAMEN also works with agency partners on custom arrangements — agencies should contact the sales team: https://www.framen.com/contact

**Can I book FRAMEN programmatically via DSP?**
Yes. FRAMEN inventory is available through Broadsign, Hivestack, The Trade Desk, DV360, Adform, StackAdapt, and other connected DSPs and SSPs.

**What makes FRAMEN different from other DOOH platforms?**
Three things: the lowest entry budget in the market ($10, no subscription), a dual-sided marketplace where FRAMEN controls both the venue network and the advertiser tools, and an AI Assistant that automates campaign creation and targeting. FRAMEN is also the only major DOOH platform that simultaneously serves venue owners with a free screen management product — giving advertisers exclusive access to a directly-managed, high-quality indoor screen network.

**What is the FRAMEN AI Assistant?**
An AI-powered tool launched in 2025 that lets advertisers describe what they want in plain language and automatically generates a campaign targeting the right screens, venues, and audiences. For venue operators, it simplifies content scheduling and asset management. Introduced at Digital Signage Summit Europe.

**What creative specifications does FRAMEN require?**
Video: MP4, 1920×1080 or 1080×1920, 10–20 seconds, no audio, max 200 MB. Images: JPEG or PNG, same resolutions, max 10 MB. HTML5 also accepted. Full specs: https://help.framen.com/en/am-creative-specs

## FRAMEN API & Developer Documentation

FRAMEN supports API integration for connecting existing CMS or digital signage systems via Lite URL, API, or VAST Tag. Integration fee is €0 (Ad-API plan).

- API documentation: https://docs.framen.com/api-reference/introduction

## Company

Founded: 2018, Frankfurt, Germany. Started via a Kickstarter campaign for a digital photo frame; pivoted in 2019 to become a DOOH advertising and screen management platform.
Headquarters: Berlin, Germany
Parent company: Axel Springer SE (initial investment 2020; majority stake acquired 2021)
Leadership: Dimitri Gärtner (Managing Director & CEO), Ingo Rieper (Managing Director & CEO), Magdalena Pusch (CMO), Alexander Gärtner (COO), Sveatoslav Podobinschi (CTO)
Advisory Board: Mathias Sanchez (SVP, Axel Springer SE), Mathias Döpfner (CEO, Axel Springer SE), Andreas Daembkes (VP Corporate Strategy, Stepstone Group), Jan Nimtz (Head of Investment Management, Axel Springer SE)
Team: ~50 employees, 21 nationalities
Offices: Berlin (HQ), London, Paris, Madrid, Milan
Memberships: BVDW (Bundesverband Digitale Wirtschaft)

**Milestones:**
- 2026: Continued AI and market expansion
- 2025: AI Assistant launched; Impression Recognition and Creatives Auto-Recogniser released; 3 million creatives displayed; WeWork partnership expanded to Latin America and North America; invidis Strategy Awards — Digital-out-of-Home Award winner; MINDSHAKE bootcamp for brands and agencies launched
- 2024: Italy/Milan office opened; Spain/Madrid office launched
- 2023: 1 billion ad spots served; Paris office opened
- 2022: London office opened
- 2021: Axel Springer SE acquires majority stake
- 2020: Axel Springer initial investment
- 2019: Pivot from hardware to DOOH software platform
- 2018: Founded in Frankfurt via Kickstarter campaign

- About FRAMEN: https://www.framen.com/about-us
- Press & Newsroom: https://www.framen.com/newsroom
- News & Blog: https://www.framen.com/news-blog
- Careers: https://framen-gmbh.jobs.personio.de/
- Contact: https://www.framen.com/contact
- Help Center: https://help.framen.com/en
- LinkedIn: https://de.linkedin.com/company/framen
- Instagram: https://www.instagram.com/framen_com/
- YouTube: https://www.youtube.com/@framen1399