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Clanq empowers parents to provide sustainability for their children's future with the whole family's support. Clanq used FRAMEN to promote their brand and product.
The objective of Clanq’s first campaign was to increase awareness of their company and products, which would be aimed at a young target group.
Digital-out-of-home (DOOH) advertising reaches a wide audience and can be highly targeted, making it an ideal medium for reaching potential customers. Clanq’s brand awareness campaign was designed to connect with young families with children. “We wanted families to be aware of us when we go-to-market with our app. The key to successful advertising is to broadcast our ads where our target customers will see it.” - Christina Hammer, Co-Founder and CMO at Clanq.
Therefore the FRAMEN Ads Manager displayed the campaign in grocery stores, malls and gas stations. This ensured that the ad would be seen by as many potential customers as possible and to get it in front of them on a regular basis.
We asked Christina why she chose to use FRAMEN as part of their brand rollout and here’s what she said: “FRAMEN has access to screens where our target customers see them. As we offer a great product and benefits that appeal to young parents, we wanted to promote our brand in a place that would captivate young families.”
Thanks to FRAMEN and DOOH, Clanq was able to connect with young families and introduce its new product to the desired target market. Their ad has been played almost 20,000 times and has reached +200,000 impressions. Christina told us what she thinks about using our company and screens: “FRAMEN allows easy placement of a digital campaign, in relevant places, at an attractive price.”