The "Online Marketing Rockstars" conference took place for the first time in 2011 and is now the "largest knowledge and inspiration platform for the digital and marketing scene in Europe". OMR promoted its Digital Masterclass 2020 via Framen. Due to the Corona crisis, the marketing company had to cancel its planned offline festival and event and decided to hold it digitally. As a consequence of this, OMR had to increase its advertising services quickly and at short notice.
Framen made it possible to inform all relevant people working from WeWork about the event. Easily, a short video was played in all German WeWork offices every few minutes for a fortnight. Knowing that about 15,000 members work from WeWork, this is a significant reach. Promoting an event via frames is beneficial because members and guests in the semi-public areas are confronted with the adverts several times a day, so the information is processed in the brain. At WeWork, people are already sitting in front of their laptops, which allows them to directly Google the event and book a ticket.
FRAMEN brings OMR to WeWork. OMR's readers, listeners and fans are entrepreneurs, marketeers and dedicated individuals looking for news, knowledge and inspiration in the advertising world. WeWork, a premium co-working space, gives OMR access to exactly this target group.
With no effort, a short video was developed and played in all German WeWork offices every few minutes for a fortnight. Knowing that about 15,000 members work from WeWork - a significant reach.
Already first random surveys in WeWork showed that the OMR campaign was present in the perspective of the desired target groups. From decision makers and entrepreneurs to creative minds and well-known brands - OMR reached their attention and achieved significantly more impressions and conversions with FRAMEN.
"With the FRAMEN screens in the WeWorks, we hope to reach our target group exactly where they can be found every day: at their workplace."
(Daniel Knoeppel, Marketing OMR)