Too Good To Go

The Goal

Increase awareness within the urban target group. Promote a sustainable lunch option in an urban environment. Too Good To Go connects consumers with businesses that have too much unsold food left over at the end of the day. As a result, shoppers can buy delicious food at reduced prices.

The Solution

FRAMEN brings Too Good To Go to WeWork. As WeWork members are environmentally conscious, socially aware, open to new digital solutions and happy about new lunch options, this is the ideal place to promote the app. Thanks to To Good To Go, they can pick up their lunch cheaply nearby and do good for the environment at the same time.

Especially in urban areas, the choice of surplus food is huge. That's why Too Good To Go has decided to launch a campaign in all of WeWork's German CoWorking Spaces: in vibrant Berlin, in business-strong Frankfurt, in hip Munich, and in Hamburg's Stadthaus with Nordic flair.

The Result

In their campaign, Too Good To Go reached a net reach of up to 23 million/month, which mainly includes affluent people between 20 and 60 years old who work in entrepreneurship, consulting, technology, design and media.

Too Good To Go benefited from the digital campaign through increased awareness among a highly relevant target group. WeWork members are also sharing stories about the campaign and the social concept.

Have you heard about Too Good To Go? Have you tried it out yet?

"Delicious food, less waste and saving resources for the environment are very much compatible - with this message we reach our target group via Framen centrally in their everyday environment. The context of WeWork as a supporter of sustainability provides an exciting framework."

Teresa Sophie Rath (Head of Marketing, Too Good To Go)

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