Visit Malta, as the name suggests, wanted to raise awareness about Malta and inspire people to go there. To do this, FRAMEN helped them to get the attention they needed.
Visit Malta wanted to target the right people who might be interested in flying to Malta. The best way to do this was to place the campaign in hostels/hotels, coworking spaces and travel agencies, as this is where Visit Malta's target group is located. The campaign was designed with a montage of stunning videos of Malta. From a drone flight over beautiful bays to videos of gorgeous dream beaches, everything has been included.
Thanks to the correctly chosen locations, there was very little wastage and exactly the right people were addressed. People now have Malte in their minds and, above all, beautiful pictures and will certainly think about choosing Malte as their next destination on their next trip.