Schindler is cooperating with another marketer and is taking the lead in promoting high-quality lift screens as a digital advertising platform. FRAMEN will market 150 hotels in the upscale hotel industry in the DACH region in the upcoming months. The first advertising campaigns are already running in lifts at some locations, entertaining guests with infotainment.
The most important points summarised:
Berlin, 24 April, 2024 The first hotel locations in Salzburg, Tyrol and Vorarlberg are already connected to the FRAMEN screen network and professionally marketed, including programmatically. The digital advertising platform in the lift has been met with great interest from hoteliers and advertising partners alike. The infotainment content ranges from weather reports and leisure activities in the region to wellness offers and the hotel's à la carte menu. The advertising content reaches a high-income target group and offers new touchpoints for advertisers. As lift rides are not very varied, good infotainment not only provides entertainment and information for hotel guests, but also relieves the burden on hotel staff. Specified time targeting at the main frequency times around breakfast, lunch and dinner increases advertising effectiveness and efficiency. An average of two screens are installed in the lifts per hotel.
Information and entertainment during the waiting period
"The hotel lift is the perfect hub for information and entertainment: almost all guests use it, and thanks to simple programming by the hotels, content such as excursion tips or free slots in the wellness area can be communicated in real time. Digital communication in the lift thus becomes an added value for hotel guests, advertisers and hoteliers," explains Gottfried Jung, Existing Installation Director at Schindler Austria. The new advertising network covers the Alpine region of Austria, which is known to many as a dream destination for hiking and skiing holidays. The bookable locations include places such as Ischgl and Kitzbühel, Saalbach-Hinterglemm, Zell am See as well as the Zillertal, Sölden, Lech and St. Anton am Arlberg.
High advertising effectiveness thanks to almost undivided attention
Hotels in these areas appeal to a diverse target group. It ranges from skiers and snowboarders to families, wellness and relaxation seekers, company events, outdoor enthusiasts and gourmets. "We see enormous potential in content playout in the lift. Guests usually have no mobile phone reception during the journey and are open to good infotainment. Holidaymakers, nature lovers and sports enthusiasts can be targeted," says Antonello Romano, Senior Growth Manager at FRAMEN. Advertisers and agencies can book the hotel locations directly and programmatically via the FRAMEN Ads Manager - a tool with which advertising campaigns can be created and tracked live in just a few minutes.
Further information is available at: Schindler Media Network - advertising that really works | Schindler Austria
Schindler Media Network - advertising that really works | Schindler Austria
FRAMEN is the leading player for information, entertainment, and advertising content on displays in locations such as gyms, hotels, and coworking spaces. The media-tech scale-up enables display on all standard screens in commercially used spaces. Through FRAMEN, advertisers and location operators can connect and share relevant content with their target audiences. Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager.
FRAMEN’s headquarters is in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner, and Sveatoslav Podobinschi. Currently, FRAMEN is active in 24 countries with nearly 100 employees.
For more information, visit www.framen.com.
FRAMEN, the Scale Up, announces the launch of its own Creator Programme. The beta project offers talented content creators the opportunity to present their content not only online, but also offline in various locations around the world.
-> Go to ArticleFRAMEN extends its portfolio and connects further retail media markets with OBI First Media Group in Germany, Austria, Czech Republic, Hungary & Slovakia. You can now book more than 220 video walls at OBI through the FRAMEN Ads Manager.
-> Go to ArticleDavid Lloyd Clubs and FRAMEN join forces to bring a new digital advertising experience and boost member experience in health clubs in the Netherlands, Spain, Switzerland, France, Belgium, Italy, and Ireland.
-> Go to Article