Ein flacher schwarzer Fernsehbildschirm vor einem schwarzen Hintergrund.

Reach shoppers in planning mode with Dehner

Dehner’s in-store screen network is now available through FRAMEN. Brands can reach customers directly in Dehner Home & Garden stores across Germany and Austria – in moments where inspiration, advice and buying decisions come together.

One network. Two countries. High purchase intent.

130

Stores

260

screens

Dehner stores are built around high-interest categories such as gardening, plants, DIY, pet supplies, outdoor living, seasonal products and home. Customers visit Dehner with concrete projects, seasonal needs and purchase intent – from garden planning and balcony upgrades to pet care, outdoor living and home improvement. For advertisers, this creates a highly contextual retail media environment close to the basket.

Important

Key Facts

130 stores across Germany and Austria

260 digital screens in-store

Centrally managed via FRAMEN Screen Manager

Bookable through FRAMEN

Available for DOOH and Retail Media campaigns

Suitable for endemic and non-endemic advertisers

Campaigns can be activated via FRAMEN Ads Manager and connected programmatic buying channels

Relevant for seasonal, regional and POS-driven campaign strategies

Reach relevant audiences in-store

According to Dehner media data, the network is relevant for brands that want to reach consumers in a focused retail environment with high attention and strong contextual fit

Best agers aged 50+ with high purchasing power

High-income families aged 35–49 with children

Homeowners, garden owners and project-driven shoppers

Customers interested in garden, balcony, terrace, home, pet and outdoor topics

For endemic brands

The Dehner network is a natural fit for brands in and around the Home & Garden ecosystem, including:

Gardening and plant care
Soil, seeds and fertilizers
DIY and home improvement
Outdoor living and furniture
Barbecue and seasonal products
Pet supplies and pet care
Smart home and home technology
Tools, equipment and garden machinery

For non-endemic advertisers

The network is also relevant for non-endemic advertisers that want to reach high-purchasing-power households in a local retail context, including:

Energy companies
Insurance brands
Financial services
Telecommunications providers
FMCG brands
Mobility brands
Regional providers

Why Dehner through FRAMEN?

Dehner’s in-store network combines the strengths of Digital Signage, DOOH and Retail Media. Through FRAMEN, advertisers can access screens in a purchase-oriented retail environment and activate campaigns flexibly across locations. Campaigns can be planned, booked, played out and evaluated through FRAMEN – from targeted local activations to broader national or cross-border campaigns across Germany and Austria.