Reach travellers across the UK’s largest hotel chain
Reach travellers across the UK’s largest hotel chain
762 screens. 426 Premier Inn hotels. 175 UK cities. Reach business and leisure travellers through programmatic DOOH - with the option to connect media exposure directly to product activation at the point of sale.
screens
hotels
cities
Premier Inn is the UK’s largest hotel chain, representing around 12% of all hotel rooms in the country. Campaigns can be activated nationally or targeted by city, hotel, individual screen and daypart / specific hours.
From media to commerce - at the point of sale
Digital screens are integrated into smart, cooled vending machines in Premier Inn hotel lobbies. Brands can combine digital advertising with stocked product promotion, placing selected physical products directly in the machines and supporting them with sponsored on-screen placements at the point of purchase.
Awareness
Product discovery
Availability
Purchase
Play
Repeat purchase
Loyalty
Gamified activations and loyalty mechanics can add another layer of engagement around the point-of-sale experience.
Built for the way agencies buy media
Activate Premier Inn inventory through the FRAMEN Ads Manager and connected programmatic partners. Plan nationally or select individual cities, hotels, screens and time periods.
Already live with leading advertisers
XXBRANDXX is among the first brands to activate the Premier Inn network, using the hotel environment to reach consumers in a relevant travel context.
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