Success Story
Malfy
The indoor DOOH campaign, planned by Havas Media Network Italy with a full-funnel retail media strategy, generates +37.7% sales and +40% interest for the brand. An Italian gin, a premium target, an unconventional strategy.
2.7M
Impressions
4
Weeks
Campaign Venues:
Malls, Coworking Spaces
Working with FRAMEN allowed us to reach our consumers in environments that are highly relevant to our target and with strong decision-making potential. The quality of the distribution, combined with measurable returns, made this activation a virtuous case study of modern retail media.
Michela Cutrupi, Digital Consumer Engagement Manager Italy and Southeast Europe, Pernod Ricard
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