We connect what matters

In a world where digital connectivity is paramount, our mission is to connect people, places, and products through the power of Digital Out of Home (DOOH) advertising and community building. We help our clients quickly engage with their audience and make a lasting impression without the hassle.

Our Story

FRAMEN's story began in 2018 in Frankfurt, Germany, with a vision shared by Alexander Gärtner, Dimitri Gärtner, Magdalena Pusch, and Sveatoslav Podobinschi to change how digital content is consumed. From a successful Kickstarter campaign for a digital frame, our journey quickly shifted gears. Realizing the potential of the digital landscape, we transitioned from hardware to becoming a leading startup in the digital out-of-home advertising platform sector.

We soon outgrew our Frankfurt beginnings, moving our headquarters to Berlin's innovative hub. Our expansion didn't stop within Germany's borders; offices in Paris and London opened, marking FRAMEN's growing European presence. Our team is as international as our footprint, with a wealth of cultural backgrounds and skills pushing us forward.

2020 marked a milestone when media powerhouse Axel Springer invested, cementing our position in the industry and giving us a broader platform for growth. Now, FRAMEN is more than a company; it's a collective endeavor and a diverse family, thriving on continuous innovation, dedication, and the shared experiences that define our past and shape our future. Join us as we forge ahead, redefining the digital community narrative.

The Leadership

Dimitri Gärtner
Managing Director & CEO
Magdalena Pusch
Chief Marketing Officer
Alexander Gärtner
Chief Operating Officer
Sveatoslav Podobinschi
Chief Technology Officer
Thomas Bergemann
Managing Director & CCO

Advisory Board

Samir Fadlallah
CIO Axel Springer SE / CTO News Media National bei Axel Springer SE
Mathias Sanchez
SVP at Axel Springer SE | Global Strategic Partnerships & Advertising
Andreas Daembkes
Vice President Corporate Strategy - The Stepstone Group
Jan Nimtz
Head of Investment Management bei Axel Springer SE

What counts

Employees from all over the world with offices in Berlin, London and Paris and more...
Different nationalities working within FRAMEN
People and potential customers we can reach on a daily basis
Companies trusting us with their brand and advertisement
Venue owners in our network with over 15.000 screens
Countries we operate in with our innovative growing network



Coming soon

FRAMEN is constantly growing into new markets, exciting news are on the way


One Billion Spots

The beautiful B&B HOTELS GROUP in Kiehl displayed the one-billionth spot, and we couldn’t be more grateful


Arriving in Paris

FRAMEN expands it's reach to a new office in Paris


New office

We expand our market and team with a new office in London


Acquired by Media Company

FRAMEN becomes part of the Axel Springer media company when they acquires majority stake


Growing Start-up

FRAMEN get media attention for its unique take on DOOH and it’s innovative network


Hardware to Software

Launch of our innovative digital out of home advertising platform for brands, agencies and venue owners


Founded in Frankfurt

Production of the first digital frame MVP was possible thanks to a successfull Kickstarter campaign

What we do

For companies, brands & creators – FRAMEN helps you to expand your brand reach through the use of our network of innovative digital billboards and connected TVs around the globe. You can almost instantly advertise your products and servies to an audience of 200 million people.

For display owners & venues – With FRAMEN's network you can monetise your screens and entertain your customers with high quality commercials or relevant news.

Join us

FRAMEN is always looking for skilled and passionate people. Join an amazing team in Berlin, London or Paris and become part of the digital out of home advertising revolution.