[ Welcome ]
About us

We are FRAMEN.

Ein flacher schwarzer Fernsehbildschirm vor einem schwarzen Hintergrund.
Großes Teamfoto von Personen, die in einem modernen Gebäude mit Treppen und Glas sitzen und lächeln.
Our Story

Our Mission is to connect people, places, and products - digitally. Through DOOH advertising and community building, we help brands reach their audience fast - and leave a mark that sticks.

55+

People from around the world, with offices in Berlin, London, Paris, Madrid, Milan, and beyond.

21

Nationalities on the FRAMEN team.

20M

People and potential customers we reach every single day.

Our Vision. It started in 2018 in Frankfurt - four founders (Alexander Gärtner, Dimitri Gärtner, Magdalena Pusch, and Sveatoslav Podobinschi) with a shared idea: change how digital content is consumed. What began as a successful Kickstarter campaign for a digital picture frame quickly turned into something bigger. We saw where the digital landscape was going - and pivoted from hardware company to one of Europe's leading digital out-of-home platforms.

Going Global. We quickly outgrew Frankfurt and moved our HQ to Berlin. Then came Paris, London, and the rest of Europe - and we didn't stop there. Today, our team is as international as our reach. Different cultures, different backgrounds, one mission.

The Turning Point. In 2020, media giant Axel Springer invested in FRAMEN. That shifted things. What started as a startup became an ecosystem - built on constant innovation, shared ambition, and a team that genuinely likes building together. Join us as we rewrite what digital community looks like.

Key People

The Team


behind FRAMEN.

Leadership Team

Managing Director & CEO

Dimitri Gärtner

Managing Director & CEO

Ingo Rieper

Chief Marketing Officer

Magdalena Pusch

Chief Operating Officer

Alexander Gärtner

Chief Technology Officer

Swjatoslaw Podobinschi

Advisory Board

Mathias Sanchez

CEO WELT-Gruppe, POLITICO & BUSINESS INSIDER

Andreas Daembkes

Vice President Corporate Strategy 

- Stepstone-Group

Jan Nimtz

Head of Investment Management
at Axel Springer SE

Mathias Döpfner

CEO and Chairman of the Board
at Axel Springer SE

What we do

More about FRAMEN.

For brands, businesses, and creators. FRAMEN helps you put your brand in front of a wider audience - through our global network of screens. Share your products, stories, and campaigns with more than 200 million people.

For screen and location owners. Turn your screens into a revenue channel. Earn from high-quality brand content, keep your guests entertained with relevant updates, and make every screen pay its share.

Milestones

The moments that

shaped our story.

2026

Coming soon

FRAMEN is constantly expanding into AI, technology, and new markets! Exciting news is on the way.

2025

AI Assistant

Your new shortcut to smarter DOOH. Prompt what you want. Get it done. Instantly.

2025

3 Million Creatives

The three-millionth creative has just appeared on our screens, and we are extremely happy and proud.

2025

¡Vamos Iberia!

Our team in Spain has started to shake up the Iberian DOOH market.

2024

Ciao Italia

FRAMEN’s global expansion continues with its official launch in Italy and the opening of a new office in Milan

2023

One Billion Spots

The beautiful B&B HOTELS GROUP in Kiehl displayed the one-billionth spot, and we couldn’t be more grateful

2023

Arriving in Paris

FRAMEN expands it's reach to a new office in Paris

2022

New office

We expand our market and team with a new office in London

2021

Acquired by Media Company

FRAMEN becomes part of the Axel Springer media company when they acquires majority stake

2020

Growing Start-up

FRAMEN get media attention for its unique take on DOOH and it’s innovative network

2019

Hardware to Software

Launch of our innovative digital out of home advertising platform for brands, agencies and venue owners

2018

Founded in Frankfurt

Production of the first digital frame MVP was possible thanks to a successfull Kickstarter campaign

Careers

Start your Career

at FRAMEN.

Lächelnde Geschäftsfrau mit Brille und dunkelblauem Blazer vor schwarzem Hintergrund.