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Placing FinTech in the business environment. Scalable Capital is a leading fintech in Europe that brings people and technology-based investing together. They offer individuals digital asset management and a broker with a trading flat rate.
Their target audience prioritises cost-efficient, modern technologies with flexible options to get the best out of their investment decision in a time-efficient manner. Furthermore, Scalable Capital focuses on sustainable investments, which forms the interest of their target audience to be similar to the Globalance Invest campaign.
Through the cooperation with FRAMEN, Scalable Capital manages to combine online and offline marketing and thus multiply the touchpoints between target group and campaign. The campaign in Berlin CoWorking Spaces not only draws attention to Scalable Capital's offer, but also promotes a "live" info event directly on site in Berlin. This gives potential customers the opportunity to get to know Scalable Capital's innovative technology solution and to engage in a direct exchange with experts.