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Case Study

FRAMEN Transforms Malfy Gin Campaign into a Winning DOOH Strategy

This case study was done with the help of Circana (sales lift) and Happydemics (brand lift).

SummaryChallengeSolutionInsights

A premium brand, an innovative strategy, and record-breaking results

+34.7 %

sales uplift for the featured product during

+40.7 %

overall sales increase: active & post-campaign

+20 %

in brand image & consideration

+40 %

in brand attribution and interest

In collaboration with Havas Media Network Italy, FRAMEN launched an impactful indoor DOOH campaign for Malfy Gin, boosting sales by 34.7% and brand interest by 40%. The figures were unambiguous: the campaign was triumphant, securing the Key Award (Gruppo Media Key) in the Digital Billboards category

The Challenge

Standing Out in a Premium Market

The goal of the campaign was to increase sales volumes and strengthen brand awareness by creating a strong, memorable presence that stands out within the highly competitive premium spirits category.

The Solution

Where Visibility Meets Influence

A high-impact, full-funnel indoor DOOH campaign that leveraged prime screen placements, precise timing, and data-driven insights to effectively boost both immediate sales and long-term brand growth.

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Case Studies

Case Studies from the FRAMEN Network.

Real venues, real audiences, real results. Take a look at the kinds of 
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This case study was done by Lumen Research.

This case study was done with the help of Edeka Nord.

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