This case study was done with the help of Edeka Nord.
Ghostbusters Meets Retail: A Pizza Campaign That Turned Heads
Gustavo Gusto's collaboration with the Ghostbusters: Frozen Empire film and FRAMEN retail screens sparked a 62% sales surge. Discover how eye-catching digital displays and strategic placements turned frozen pizzas into a must-have.
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The Challenge
With tough competition in the frozen pizza market, Gustavo Gusto needed to stand out. Traditional ads weren’t cutting it—they needed to boost visibility, especially at the point of sale.
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The Solution
Featuring iconic Ghostbusters visuals, the ads ran on FRAMEN screens in Edeka stores, grabbing shopper attention and igniting real sales momentum.
Campaign Results That Deliver a Bite-Sized ROI
+
62
%
Sales Uplift
Success
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Food & Drink
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