Case Study

Gustavo Gusto Serves Up a 62% Sales Surge with Ghostbusters Campaign

This case study was done with the help of Edeka Nord.

Ghostbusters Meets Retail: A Pizza Campaign That Turned Heads

+62%

Sales Uplift

Gustavo Gusto's collaboration with the Ghostbusters: Frozen Empire film and FRAMEN retail screens sparked a 62% sales surge. Discover how eye-catching digital displays and strategic placements turned frozen pizzas into a must-have.

The Challenge

Standing Out at the Point of Sale

With tough competition in the frozen pizza market, Gustavo Gusto needed to stand out. Traditional ads weren’t cutting it—they needed to boost visibility, especially at the point of sale.

The Solution

Made to Be Seen. Built to Sell.

Featuring iconic Ghostbusters visuals, the ads ran on FRAMEN screens in Edeka stores, grabbing shopper attention and igniting real sales momentum.

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