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Case Study

FRAMEN delivers best-in-class attention for Lenovo, driving +280% engagement in Germany and +77% in Italy vs standard in-street DOOH and online Display

This case study was done by Lumen Research.

SummaryChallengeSolutionInsights

When Precision Meets Performance

+280 %

Attention increase in Germany

+77 %

Attention increase in Italy

2.7 Sec

Dwell Time in Germany

1.8 Sec

Dwell Time in Italy

Lenovo partnered with FRAMEN to reach professionals in coworking spaces and drive awareness in a targeted environment. The success of the campaign demonstrated the importance of unique, contextual touchpoints to drive brand attention in professional environments.

The Challenge

Attention Needed a Better Context

Lenovo aimed to increase brand attention among professionals beyond traditional digital channels, seeking a context with higher engagement and relevance.

The Solution

Where Attention Comes Naturally

FRAMEN activated Lenovo's campaign in the unique context of coworking spaces, reaching professionals at moments of focus and receptivity.

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