September 19, 2024
The FRAMEN Blog
Henkel Case Study – How Perlana Increased Brand Awareness in Italian Shopping Malls
Henkel’s Perlana "Renew" campaign increased brand awareness in Italy's top shopping malls through a 14-day digital campaign. Using high-impact digital totems in key regions, the campaign successfully boosted visibility, consumer engagement, and online traffic for the garment care brand.
October 1, 2024
Written by:
Pia Breh
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