October 1, 2024
The Spaces We Share, the Ads We See: How DOOH is Changing the UK Media Mix
DOOH has moved beyond the traditional billboard. According to the DPAA’s UK Omnichannel Study 2025, DOOH now makes up 66% of all OOH advertising spend in the UK, valued at £1.4 billion, and it is not slowing down.
April 24, 2025
Written by:
Laura Henderson