This case study was done with the help of Circana (sales lift) and Happydemics (brand lift).
A premium brand, an innovative strategy, and record-breaking results
In collaboration with Havas Media Network Italy, FRAMEN launched an impactful indoor DOOH campaign for Malfy Gin, boosting sales by 34.7% and brand interest by 40%. The figures were unambiguous: the campaign was triumphant, securing the Key Award (Gruppo Media Key) in the Digital Billboards category
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The Challenge
The goal of the campaign was to increase sales volumes and strengthen brand awareness by creating a strong, memorable presence that stands out within the highly competitive premium spirits category.
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The Solution
A high-impact, full-funnel indoor DOOH campaign that leveraged prime screen placements, precise timing, and data-driven insights to effectively boost both immediate sales and long-term brand growth.
The Results Speak for Themselves
+
34.7
%
sales uplift for the featured product during
+
40.7
%
overall sales increase: active & post-campaign
+
20
%
in brand image & consideration
+
40
%
in brand attribution and interest
Success
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