Black Friday

In-Store Retail Media

Use digital screens in shopping centres, supermarkets and other high-traffic areas to display dynamic, eye-catching content. These screens can highlight special offers, countdowns or exclusive deals, reaching shoppers as they shop and driving in-store engagement.

Digital Out-of-Home

Invest in digital out-of-home advertising, such as digital screens in hotels, gyms or coworking spaces. These ads can be targeted in high-traffic locations, creating a broad, high-impact presence that attracts attention beyond the digital realm.

Mixed media campaigns

Don't rely solely on social media for your Black Friday campaign. Include a mix of media channels such as TV, email marketing and DOOH advertising to reach a wider audience. A well-rounded media mix ensures that your message reaches customers across multiple platforms, increasing visibility and impact.

Targeted Impact: Boost Your Black Friday Sales

Indoor digital out-of-home (DOOH) advertising is critical for retailers during Black Friday, offering precise targeting in high-traffic locations such as gyms, coworking spaces and hotels. With FRAMEN, retailers can leverage this targeted approach to deliver compelling promotions directly to audiences in these specific environments. This level of precision ensures that your Black Friday offers capture the attention of engaged consumers in places where they are most likely to make purchasing decisions, maximising impact and driving sales during this critical shopping period.

Target the right target group ->

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Big Impact: How Local Brands Shine on Black Friday

Start your local campaign ->

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The perfect network for your campaign

15000

Programmatic Screens

Countries Globally

People Reach Daily

200

Monthly Impressions

Reach a wide audience

‍Holiday shoppers: Individuals looking to complete their holiday shopping, including gifts and festive essentials, are particularly active. You can target them in doctors' offices, gyms or hotels.

Impulse Buyers: These consumers are driven by limited time offers and promotions. They may make impulse purchases based on eye-catching ads and enticing discounts. Reach them at the point of sale in grocery stores, malls or petrol stations.

Tech Enthusiasts: This group focuses on electronics and gadgets. Black Friday is a prime opportunity for tech-related deals and these shoppers are often on the lookout for the latest products and innovations. Reach them in coworking spaces.

Fashion lovers: Clothing and accessories shoppers are drawn to Black Friday for the deep discounts on fashion items. Reach them in malls or gyms.

Family shoppers: Parents and families looking to purchase toys, games and other family-oriented products are highly active. Reach them in grocery stores or malls.

Local Consumers: People who shop in local stores or malls and are looking for deals in their community are an important audience. In-store promotions and local advertising can effectively target these shoppers.

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Context matters
with our Premium
Content

All locations connected to FRAMEN get to choose free entertainment channels suitable for their audience. They can completely customise their feed making each mix unique. We offer a wide range from news, sports and publishers around the world, as well as our quickly growing offering of creator content.

Entertainment Content

We offer well over 100 channels. From global publishers in entertainment, politics, culture, economy to sports, fitness and beauty. Most recently also creator content for an organic fit to your audience in their niche topics.

High Awareness

Curated content, by the venue itself who know their audience best, lead to a better contextual fit, which in turn leads to higher awareness. Everybody wins.

Your Ad

Right here with this contextual awareness, your ad can play. In the geography, at the time and the venue type of your choice; surrounded by content for your target audience.