Euro 2024 - FRAMEN Advertising Options
The most popular sport in the world is coming to Germany this summer. You want to take advantage of this media moment, but are weary of overbooked and overpriced options. We might have just what you've been looking for.
A look to the past
5.2 billion cumulative global live audience at Euro 2020
- Live match cumulative event audience: 5.2 billion
- Live average audience for the final: 328 million
- Live average match audience: 100 million+
- Live unique reach of 1.9 billion
- Number of territories: 229
- Number of broadcasters: 137
Source: www.uefa.com
Advertise in Germany's 10
strongest media markets
June 14th - July 14th, 2024
Games will be held in Berlin, Munich, Hamburg, Cologne, Frankfurt, Düsseldorf, Stuttgart, Leipzig, Dortmund and Gelsenkirchen with collectively 11.5+ million residents. For reference, the 2006 World Cup held in Germany attracted 3.3+ million attendees of the games from all over the world!
Our Network in Germany
Our reach in match cities
Berlin
Population of 3.6 million with the final, one quarter final, one round of 16 and 3 group games at the historic Olympia Stadion.
Munich
Population of 1.5 million with one semi-final, one round of 16 and 4 group games at Allianz Arena.
Hamburg
Population of 1.8 million with one quarter-final and 4 group games at Volkspark Stadion.
Cologne
Population of 1.1 million with one round of 16 and 4 group games at RheinEnergie Stadion.
Frankfurt / Main
Population of 753 thousand with one round of 16 and 4 group games at Deutsche Bank Park.
Düsseldorf
Population of 619 thousand with one quarter-final, one round of 16 and 3 group games at Merkur Spielarena.
Stuttgart
Population of 634 thousand with one quarter-final and 4 group games at Mercedes Benz Arena.
Leipzig
Population of 587 thousand with one round of 16 and 3 group games at Red Bull Arena.
Dortmund
Population of 587 thousand with one semi-final, one round of 16 and 4 group games at Signal Iduna Park.
Gelsenkirchen
Population of 260 thousand with one round of 16 and 3 group games at Veltins Arena.
Ruhrgebiet
From one end to the other in 70km you have the highest populated area in all of Germany with Dortmund, Gelsenkirchen & Düsseldorf all hosting games in the region. And Cologne is only another 45km away. In sum the area has a population of 5.1 million people and 15 games between Dortmund, Gelsenkirchen and Düsseldorf.
Context matters
with our Premium
Content
All locations connected to FRAMEN get to choose free entertainment channels suitable for their audience. They can completely customise their feed making each mix unique. We offer a wide range from news, sports and publishers around the world, as well as our quickly growing offering of creator content.
The Euro Cup will be everywhere! On the pitch, on TV and in the news. And all locations connected to FRAMEN also enjoy entertainment channels to subscribe to. They customise them for their audience and can choose from a large variety of content. But rest assured, the Euro Cup will be among it.
Entertainment Content
We offer well over 100 channels. From global publishers in entertainment, politics, culture, economy to sports, fitness and beauty. Most recently also creator content for an organic fit to your audience in their niche topics.
High Awareness
Curated content, by the venue itself who know their audience best, lead to a better contextual fit, which in turn leads to higher awareness. Everybody wins.
Your Ad
Right here with this contextual awareness, your ad can play. In the geography, at the time and the venue type of your choice; surrounded by content for your target audience.
You have access to it all
Don't want to talk to sales agents? Just set it up yourself with any size of budget, no matter how big or small.
And the FRAMEN Ads Manager is our free booking tool. Your account sign up comes with zero costs, you only pay to play when you book a campaign.
Get in touch
Ready to show your brand during the Euro?
Our sales team will gladly assist you with campaign planning.
You have full control to book your campaigns in the Ads Manager. Our experts are happy to assist you every step of the way.
