FRAMEN delivers best-in-class attention for Lenovo
Lenovo achieved unprecedented attention by using FRAMEN screens in coworking spaces, driving an impressive +280% attention in Germany and +77% in Italy. This innovative approach not only outperformed traditional DOOH, but also significantly increased brand awareness.
.jpeg)
.jpeg)
How can brands cut through the noise in a digital world?
In today's competitive landscape, it is harder than ever to capture audience attention. Lenovo wanted to test innovative digital placements beyond traditional DOOH to maximise visibility and impact in key markets.
FRAMEN: A new era of DOOH in coworking spaces
By integrating FRAMEN's high-impact digital screens into premium coworking spaces, Lenovo was able to engage professionals in a work-mode environment, ensuring high attention and brand recall.
📍Countries: Germany & Italy
📍Targeted locations: Coworking spaces
.jpg)
The Results – Data-Driven Impact
Context matters
with our Premium
Content
All locations connected to FRAMEN get to choose free entertainment channels suitable for their audience. They can completely customise their feed making each mix unique. We offer a wide range from news, sports and publishers around the world, as well as our quickly growing offering of creator content.
Entertainment Content
We offer well over 100 channels. From global publishers in entertainment, politics, culture, economy to sports, fitness and beauty. Most recently also creator content for an organic fit to your audience in their niche topics.
High Awareness
Curated content, by the venue itself who know their audience best, lead to a better contextual fit, which in turn leads to higher awareness. Everybody wins.
Your Ad
Right here with this contextual awareness, your ad can play. In the geography, at the time and the venue type of your choice; surrounded by content for your target audience.
You have access to it all
Don't want to talk to sales agents? Just set it up yourself with any size of budget, no matter how big or small.
And the FRAMEN Ads Manager is our free booking tool. Your account sign up comes with zero costs, you only pay to play when you book a campaign.
Get in touch
See the full data and insights
Our sales team will gladly assist you with campaign planning.
Read all about how Lenovo used FRAMEN's unique approach to digital out-of-home advertising.
