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Berlin/Munich - May 30, 2025 At Digital Signage Summit Europe in Munich, Dimitri Gärtner, the founder and CEO of FRAMEN, unveiled comprehensive upgrades to the FRAMEN platform. The initial release of an AI assistant designed to support both advertisers and screen providers was one of the things introduced. However, it's not just about a new feature; the updates revealed more. FRAMEN aims to set new industry standards for integrating artificial intelligence into digital out-of-home advertising and digital signage sector.
“We don’t just talk about AI. We build with it, train on it, and scale it,” said Gärtner during his keynote. “From content to measurement to digital signage, these updates redefine how DOOH is done.”
Whether you're running a campaign or managing a screen network, the FRAMEN AI Assistant brings automation, intelligence, and simplicity:
Together, these tools position FRAMEN as a leader in AI-backed DOOH measurement. With operations in over 30 countries and 33,000+ active screens, FRAMEN is setting the global benchmark for intelligent DOOH. By 2026, FRAMEN will fully automate the DOOH value chain, enabling responsive, intelligent media to appear wherever people are.
FRAMEN is the leading player for information, entertainment, and advertising content on displays in locations such as gyms, hotels, and coworking spaces. The media-tech scale-up enables display on all standard screens in commercially used spaces. Through FRAMEN, advertisers and location operators can connect and share relevant content with their target audiences. Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager.
FRAMEN’s headquarters is in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner, and Sveatoslav Podobinschi. Currently, FRAMEN is active in 24 countries with nearly 100 employees.
For more information, visit www.framen.com.
The indoor DOOH campaign, planned by Havas Media Network Italy with a full-funnel retail media strategy, generates +37.7% sales and +40% interest for the brand. An Italian gin, a premium target, an unconventional strategy.
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