Neumünster/Berlin, January 2026 – FRAMEN continues to expand its regional advertising business and has been awarded the exclusive regional sales mandate by EDEKA Nord for more than 600 digital advertising screens at the point of sale.
The partnership marks the next step in FRAMEN’s regional expansion – driven by clear market momentum: thousands of regional campaigns, hundreds of active advertisers, and a steadily growing mix of industries ranging from regional events and local services to products and municipal communication. The regional share of advertising revenue is increasing and is becoming a key growth driver within FRAMEN’s DOOH business, underscoring the growing relevance of digital out-of-home advertising for local audiences in brick-and-mortar retail.
As early as 2023, FRAMEN and EDEKA Nord acted as first movers, piloting initial digital in-store campaigns with convincing results. In 2024, successful national and supra-regional implementations followed, delivering visibility, performance, and measurable impact for advertisers. Building on these proof points, the partnership is now entering its next phase: with the exclusive mandate, EDEKA Nord entrusts FRAMEN with the digital in-store advertising inventory for regional advertisers as well. This makes digital out-of-home advertising highly relevant for local brands, retailers, and producers in Northern Germany — right where purchase decisions are made.
“What used to be the store notice board is now digital in-store screens: FRAMEN represents strong growth in regional retail media sales. In this way, we are turning retail media into a sustainable growth driver for regional advertisers — directly at the point of sale.”
— Ingo Rieper, Co-CEO of FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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