Unlock the power of in-store
Retail Media

Reach up to 25 million people per week directly at the point of decision. Use DOOH reach with conversion capabilities of online ads and track your results at the point of sale.

Our retail media network

Touchpoints

In any given store there are numerous touchpoints, each with their own characteristics and slightly different timing in the consumer's journey. The flexibility is yours! Target all across the board or focus on specific areas for your campaigns.

Gas Station
Entrance
University
Deposit Machine
Mall
Fruits & Vegetables
Airport
Aisles
Fresh Food Counters
Drinks
Refrigerators
Cash Registers

Made for you

Our platform is designed for businesses of all sizes. Whether you’re a small venue owner, a large corporation, or manage expansive spaces like shopping malls or airports, FRAMEN enables you to effortlessly create a new revenue stream.

Gas station
Shopping Mall
University
Casual Dining
Gym
Airport
Doctor's Office
Bar
Pharmacy
Coworking
Grocery
Fastfood
Travel Agency
Hotel

In-Store Benefits

High awareness at the point of need
Target audiences in a shopping mindset
Contextual Placement

Retail media leverages the unique advantage of performing highly targeted advertising within retail environments, driving unparalleled awareness by reaching consumers at the point of purchase.

This form of media stands out due to its precise measurability and robust reporting capabilities, facilitated by point-of-sale data that directly links advertising efforts to sales outcomes. Various forms of retail media advertising include pop-up stands, in-store digital signage, in-store radio, store apps and websites, newspapers and magazines, external billboards, and online marketing. Each of these formats offers distinct opportunities to engage shoppers, enhance brand visibility, and drive sales effectively within the retail space.

Location Details
25
M
Impressions per Week
694
Locations
1350
Screens
Audience Details

• Families, singles to young adults and seniors

• Primarily persons in charge of household

• High income audience

• Health focused consumers

• Affinity for regional products

Network Data

Supermarkets are preferred on the outskirts of town, can however equally be found in downtown areas.

55% of consumers prefer brand products

More than half of grocery shoppers are female

4.87
M
Impressions per Week
103
Locations
147
Screens
Audience Details

• Families, working people

• Local focused consumers

• Tech skilled consumers

• Amateur chefs & foodies

• People buying gifts

Network Data

12 million customers shop at REWE group

The largest store has 11.000qm

2-3 times a week shop 53% of guests under 35 per week

688
K
Impressions per Week
130
Locations
203
Screens
Audience Details

• DIY crowd and

• Hobby gardeners

• House and garden owners

• Renters

• Professional Handymen

• Business Owners

Network Data

19.9 million people shopped at Obi in the last 6 months

46.6% of target audience are female

28.5% of OBI customers work multiple times a month in the garden

728
K
Impressions per Week
36
Locations
89
Screens
Audience Details

• Handymen and professionals

• DIY newcomers

• Outdoor Enthusiasts

• Hobby Gardeners

• Home owners and renters

• Families

Network Data

V-Markt has 39 supermarkets in total

67% of consumers are male

86 locations overall in southern Bavaria (fueling stations, hardware & grocery stores)

227
K
Impressions per Week
76
Locations
148
Screens
Audience Details

• Status collecting travellers

• Service minded paradise seekers

• Frugal planners

• Seniors

• 25-34 year olds

• Companies and private clients

Network Data

37% of Germans booked their vacations in store with personal consultation, not online

43% of 25 to 34 year olds prefer the advise of travel experts

How to book: Programmatic DOOH with FRAMEN

With our Ads Manager campaigns can easily be set up easy with absolute targeting capabilities.

Your free access to all of it!

Programmatic

We can deliver to the most relevant DSPs with our preferred SSP.

Managed Service (IO)

You pay attractive rates on your DOOH campaign.

Transparent, fair and easy.

Our managed services offer specialised expertise, enhancing operational efficiency and cost-effectiveness. We provide proactive support, ensuring consistent top tier performance of your campaigns.

Get in touch!

David Frei, our Director Enterprise Sales DACH, and his team are always ready to support your campaign with their expertise.

David Frei