How FRAMEN’s New AI Assistant is Revolutionizing DOOH Advertising

Digital Out-of-home (DOOH) advertising is evolving fast, and FRAMEN is at the forefront of this transformation. At the 2025 Digital Signage Summit Europe (DSSE) in Munich, FRAMEN CEO and founder Dimitri Gärtner revealed major upgrades to the FRAMEN platform. The headline announcement was the launch of a powerful AI Assistant designed to enhance both advertiser and screen provider experiences in the DOOH ecosystem.

Rather than simply adding AI as a buzzword, FRAMEN is integrating artificial intelligence into the core of its platform to deliver smarter, faster, and more scalable digital signage solutions.

AI in DOOH Advertising: More Than Automation

While many in the advertising technology space are still experimenting with AI, FRAMEN is already applying it across the entire DOOH workflow. As Gärtner said during his keynote:

“We don’t just talk about AI. We build with it, train on it, and scale it. From content to measurement to digital signage, these updates redefine how DOOH is done.”

This approach turns AI from a supporting feature into a central operating system for intelligent advertising.

One AI Assistant, Two Key User Groups

FRAMEN’s AI Assistant is designed to deliver real value to both advertisers and screen providers, streamlining tasks and driving better outcomes through intelligent automation.

For Advertisers:

• Create campaigns with precision targeting using just a brief.
• Automatically match the best locations, cities, and playout times.
• Access unique, AI-generated creatives without templates or design work.

For Screen Providers:

• Simplify screen setup, CMS management, and content workflows.
• Automate content curation and screen operations with AI-driven tools.
• Manage networks at scale using intuitive, intelligent controls.

Content Creation Reimagined with AI

FRAMEN replaces traditional templates with flexible prompt-based creation. The result is unique, story-driven content tailored to the campaign or location.

• Every asset is generated in real-time, with localized messaging and visuals.
• Animated content for news, lifestyle, and ads is rendered instantly.
• Over 3 million creatives have been played through FRAMEN’s system, training its proprietary AI to become smarter with every impression.

Advanced Tools for a Smarter Ecosystem

The FRAMEN platform now includes AI tools that introduce new levels of insight and efficiency for the DOOH industry.

Creatives Auto-Recogniser:

This tool scans and tags visual and textual elements in media files, allowing users to organize and analyze creative assets quickly and accurately.

Impression Recognition:

Audience engagement is tracked anonymously to provide real-world feedback. These insights help advertisers measure performance and refine their campaigns over time.

Global Impact with Local Precision

FRAMEN currently operates in over 30 countries with more than 33,000 active screens. Its AI-powered ecosystem allows media content to adjust in real-time based on location, audience, and campaign objectives. By 2026, FRAMEN aims to automate the entire DOOH value chain from content creation to performance analytics.

This means smarter screens, more relevant messaging, and a fully connected media network capable of responding to real-world behavior instantly.

Why This Matters for the Future of Advertising

FRAMEN’s AI-first approach enables:

• Higher return on investment through better targeting and automation
• Reduced manual work for campaign managers and screen providers
• More engaging, personalized content across every screen
• Continuous learning and performance optimization powered by real data

As digital out-of-home becomes increasingly data-driven, FRAMEN is positioning itself not just as a tech provider, but as the foundation of the next generation of intelligent media.

Watch It in Action

Want to see how it works? Check out the teaser video showcasing FRAMEN’s AI Assistant and get a glimpse into the future of DOOH.