Who’s Actually in Pharmacies And How Brands Can Reach Them

When you think about who visits a pharmacy, it's easy to say "everyone" — and that’s pretty accurate. Pharmacies are one of the few places where you’ll see a steady mix of people: the elderly picking up prescriptions, parents grabbing cold medicine for their kids, someone in their 30s buying supplements, or a young shopper browsing skincare.

That foot traffic isn’t just high — it’s highly engaged. People in pharmacies aren’t rushing like they might be in a supermarket. They’re waiting, browsing, comparing products. It’s a window of time where they’re open to seeing something new.

Why This Matters for Advertisers

If you're a brand in the health, wellness, or lifestyle space, that moment of attention is golden. You're reaching someone who’s already thinking about their health, actively making decisions, and likely to trust their surroundings — because a pharmacy is a place built on credibility.

Enter FRAMEN: Smart Screens, Smarter Ads

FRAMEN puts digital screens in pharmacies that run dynamic content — and it’s not just looped ads. These are smart, contextual displays that can show different messages depending on time of day, location, or even weather.

So if you’re promoting allergy relief, you can target high-pollen days. Selling supplements? Hit the early morning rush. Launching a skincare line? Show your product while customers are browsing cosmetics a few feet away.

Who You're Reaching

Let’s break down the real audience inside a pharmacy:

• Regulars with chronic conditions – They visit often and are loyal.
• Caregivers – Buying for others, usually open to helpful, trustworthy suggestions.
• Health-focused shoppers – Think supplements, self-care, and prevention.
• Walk-ins & impulse buyers – Grabbing toothpaste, hand cream, or vitamins.
• Older adults – A key group with high buying power and health needs.

These aren’t passive viewers — they’re customers already in a buying mindset.

What Works on FRAMEN Screens

• Wellness apps and wearables
• Over-the-counter products
• Personal care and skincare brands
• Digital health and insurance services
• Seasonal promotions or awareness campaigns

Plus, FRAMEN makes it easy to tweak campaigns as you go. Test what works, optimize quickly, and speak to people right when it counts.

Bottom line: People don’t just walk into pharmacies. They walk in ready. Ready to buy, to listen, to act. With FRAMEN screens, your message doesn’t just appear — it connects, in the exact right moment.

Want to run your brand in pharmacies? Let’s talk.

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