DOOH vs. OOH Advertising: What’s The Difference?

May 14, 2024
, written by
Carrie Slayton
Understanding the differences between Digital Out-of-Home (DOOH) advertising and traditional Out-of-Home (OOH) advertising will allow you to use these two powerful mediums to your advantage and elevate your brand’s marketing strategy.

If you work in the world of advertising, you have likely heard the terms DOOH and OOH in recent years. But what exactly do they mean? Understanding the differences between Digital Out-of-Home (DOOH) advertising and traditional Out-of-Home (OOH) advertising will allow you to use these two powerful mediums to your advantage and elevate your brand’s marketing strategy.

What is DOOH and How Does it Differ from OOH Advertising?

DOOH, or Digital Out-of-Home advertising, transforms the way brands connect with their audience in physical spaces. Unlike static OOH ads, DOOH leverages digital screens to deliver dynamic and interactive content, captivating viewers with engaging visuals and real-time updates.

On the other hand, OOH advertising, or Out-Of-Home advertising, encompasses traditional static billboards, posters, and signage placed in high-traffic areas such as busy street corners, the side of highways, in the subway, or on the side of a bus. While OOH remains a prominent advertising channel, DOOH introduces a new dimension of creativity and flexibility, allowing advertisers to tailor content based on audience demographics, location, and time of day. 

What Are the Benefits of DOOH Advertising? 

With DOOH, the possibilities are endless. Imagine captivating audiences in malls, restaurants, hotels, coworking spaces, and more with immersive brand experiences. From showcasing product demonstrations to promoting upcoming events, DOOH enables advertisers to leave a lasting impression on consumers in diverse environments. The convenience of digital out-of-home advertising allows businesses such as hotels to regularly update their frequently-changing messages such as their hotel spa hours and information on upcoming events in the area that may interest their guests.

Furthermore, DOOH offers unparalleled targeting capabilities through programmatic advertising. By leveraging data insights and automation, advertisers can deliver personalized messages to specific audience segments, maximizing the impact of their campaigns and optimizing ROI.

Embracing DOOH Innovation with FRAMEN

FRAMEN stands at the forefront of information, entertainment, and advertising content on screens across various commercial spaces, including gyms, hotels, and coworking spaces. As technology continues to advance, FRAMEN enables advertisers and venues to seamlessly connect and share relevant content with their target audiences.

From captivating digital displays in bustling malls to immersive brand experiences in trendy restaurants, FRAMEN empowers advertisers to unlock the full potential of DOOH advertising. With FRAMEN, you can amplify your brand's visibility, engage with consumers on a deeper level, and drive tangible results.

Elevate Your Brand’s Marketing Strategy with DOOH Advertising

Embracing the innovation of DOOH advertising is essential for staying ahead of the curve. By harnessing the power of digital screens in physical spaces, brands can deliver impactful messages that resonate with their audience wherever they go. With FRAMEN, you can unlock new possibilities in advertising and connect with your target audience like never before.

Are you ready to elevate your marketing strategy with DOOH advertising? Contact FRAMEN today to discover how we can help you reach your advertising goals and stand out in the digital landscape.