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November 16, 2022
Looking for new ways to reach your target audience more effectively?Programmatic advertising could be the solution for your brand to level up your brand's marketing game and get ahead.
As marketers, we're always looking for ways to reach our target audience more effectively, and with programmatic advertising, we can do just that. So let's make programmatic ads great again and learn how to use them to their full potential.
Before we start, let's take a step back a few years. Advertising began with billboards, and businesses were limited to using a small handful of marketing strategies. You couldn't use voice, you couldn't use video, but still, it was a channel for some companies to grow a global brand and become successful. Over time, technologies evolved and computers were built and the internet was invented. When online advertising was first introduced in 1994, it only included banner advertisements. However, this has changed and now there are many different ways of advertising, including display ads which aim to better target consumers based on their demographics.
The internet is a powerful tool that brands have taken advantage of since the early 2000s. With more people using it, companies saw an opportunity and began focusing their advertising efforts online, slowly reducing investment into print or radio. This trend has continued, and now you see digital ads commanding higher attention than TV commercials which were once the go-to advertising option.
2003, just one month after Mark Zuckerberg launched Facebook, he introduced "Facebook Flyers" - banner advertisements which fundamentally changed how we use personal information online today.
Online advertising has come a long way since the days of banner ads. Now, online marketers are paying close attention to what content consumers engage with and how they respond emotionally when viewing an advertisement on social media.
The future of digital advertising relies on developing a targeted ad experience. This means learning how to deliver ads in ways that are relevant and avoid feeling nosy or invasive for consumers. A recent HubSpot study found that 91% respondents said that was more true now than two/three years ago.
If you want to make great and successful programmatic ads, hear top tips and strategies from our Co-Founder, Dimitri Gärtner in the full masterclass below. Dimi dives deeper into all of the principles discussed in this article. He also provides actionable ideas that you can use to improve your programmatic campaigns. So, if you’re ready to learn more about how to create successful programmatic ads, hit play now.