June 7, 2022
Achieve your business goals with the FRAMEN Ads Manager: share your brand’s story and monitor your campaign’s performance. Check out our step-by-step guide to create your ad campaign.
Ready to get started? Follow our step-by-step guide to create your ad campaign on the FRAMEN Ads Manager.
Table of contents
Before you create an ad, it's vital to know exactly who your target audience is. Selecting the right audience is essential for targeting your ad campaign with FRAMEN.
To get started with your FRAMEN campaign on the FRAMEN dashboard, click on Ads - Campaigns - Create and enter a title for your campaign.
To help the FRAMEN algorithm determine the right audience for your business, the first step is to fill in your business details. Enter your brand’s name, then specify your product or service. Select the specifications that best suit your product.
The targeting parameters you select affect the estimated impressions and reach you can expect to receive for your campaign - you’ll see this displayed in the performance indicator. Targeting is the best way to narrow down the most suitable customers for your business.
In this section of your dashboard, you can target your audience based on countries, specific locations and venue types such as coworking spaces or gyms. You can also define your target audience based on interest groups or demographics.
You can also choose to geotarget your audience by specifying the countries of your choice or include/ exclude specific regions. See the example below.
Imagine your brand operates internationally and you want to advertise in London, Berlin and Paris. You can not only include specific locations of London like Canary Wharf (the business district), but you could exclude locations like Staines (a suburb near London).
Another example is one of our real-life clients, Uber, the famous global taxi app chose to target big cities and metropolitan areas where not everyone owns a car.
Depending on the aim of your campaign, a different kind of targeting might be suitable for your brand’s needs.
Let’s get more specific with our locations for our taxi app example. You can target by the venue type, for example: airports, (your ride home), retail (if you have a few more bags to carry than you anticipated), leisure (maybe you had a drink or two) and you will see the results for impressions and screens reflected in your reports.
Interests & demographic groups
Let’s use another example here, imagine you’re a luxury tour operator or travel agency. Who are you trying to reach?
Select Demographics: age range 30-60 (best earners), higher education, employment role work from home, director, professional, retired, income (remove anyone making under 50k as you’re a luxury brand).
Consider, what is the interest of our high earner, big spender audience?
Select Interests: Automotive, Business & Finance, Fine Art, Food & Drink, Personal Finance, Pop Culture, Real Estate, Shopping, Style & Fashion, Technology & Computing, Travel.
Start your campaign with as little as £10/€10.The benefits of a campaign budget are that it helps you better allocate your marketing budget, control your ad delivery, and measure your ad performance.
If you’re not sure how much you’re willing to spend on a campaign, don't worry - let the performance indicator guide you to your optimal budget.
If the indicator says you’re overpaying, then it means the budget you have selected is too high, you can choose to broaden your targeting specifications, increase the time period for your campaign or simply reduce your budget.
If the indicator says you’re underpaying, then it means the budget you have selected is too low, you can choose to narrow down your targeting specifications, reduce the time period for your campaign or simply increase your budget.
The budget amount you enter will help determine the number of screens or impressions your campaign would receive. There are two ways of managing your budget:
Let’s say your audience is more receptive, open-minded and ready to be captivated during certain times. Restaurant chains or food brands could choose to showcase their ads in coworking spaces, and specify the run times pre-lunch (10-2pm) and pre-dinner (4-7pm) but choose not to run the ad in coworking spaces on weekends as they are closed.
Upload your high-quality creatives for your campaign, and don’t forget to include a way for your audience to connect with you, like a QR code or short link. Here’s how to upload your creatives:
To ensure the best performance and highest quality for your campaign, we recommend you follow these specs for your creative assets.
Before you go live with your campaign, you can view your forecasted metrics through the performance indicator.
Change your budget or run time to see how the impressions and number of screens differ.
As a best practice, it’s always good to review your campaign details before activating your ad.
Here’s how you go live with your campaign:
So, what are you waiting for? Start your ad campaign today and see the amazing results for yourself. FRAMEN Ads Manager makes it easy to get started – just follow our step-by-step guide. And if you need any help along the way, don’t hesitate to reach out to us. We’re always happy to assist our clients in creating successful campaigns that drive traffic and sales.