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Berlin, August 13, 2025 – FRAMEN, the media tech company majority-owned by Axel Springer SE, has appointed Ingo Rieper as Co-CEO. Together with founder Dimitri Gärtner, he will lead the company into its next growth phase as a dual leadership team.
Ingo Rieper has many years of experience in the media, out-of-home, and digital industries. Rieper co-founded Media Pioneer Publishing AG with Gabor Steingart and successfully led the company to profitability and relevance in quality journalism over the last six years as a member of the executive board and CEO. Prior to Media Pioneer, he served as managing director and CFO of Handelsblatt Media Group alongside Gabor Steingart for over four years. Before that, he spent over ten years at out-of-home advertiser Ströer, where he was a member of the German management team. Since the beginning of 2025, Rieper has been a strategic consultant for FRAMEN. His appointment to the management board is part of FRAMEN's company-wide growth strategy.
Christoph Eck-Schmidt, Chief Commercial Officer & Chief Marketing Officer of Axel Springer: “With a dynamically growing international presence – including in the US market – and strong strategic partnerships, FRAMEN has established itself as a leading platform in the digital out-of-home market. Ingo Rieper will provide additional momentum to consistently lead the company into the next development phase together with Dimitri Gärtner as Co-CEOs.”
Dimitri Gärtner: "I’m delighted to welcome Ingo Rieper as Co-CEO to lead Framen into its next stage of growth together with us. He brings exceptional expertise in Out-of-Home and digital content, as well as a strong industry network."
Ingo Rieper: "I’m excited about the opportunity to drive the strategic development of this ambitious digital media start-up forward.”
Since Axel Springer's investment at the end of 2020, FRAMEN has evolved from a startup into an internationally active platform provider in the digital out-of-home sector. The company now operates a network of over 30,000 connected screens in 32 countries, in coworking spaces, gyms, and other segments.
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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