May 30, 2023
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Accurate audience measurement has long been a challenge in Digital Out-of-Home advertising. With the introduction of FRAMEN’s Impression Recognition test technology at Digital Signage Summit Europe 2025, advertisers can now access smarter, real-time audience insights that elevate campaign performance.
Privacy-Compliant Audience Tracking
FRAMEN’s Impression Recognition test technology uses advanced AI to anonymously monitor audience interactions with digital screens. This privacy-compliant approach ensures that viewer data is collected responsibly, giving advertisers the confidence to make informed decisions without compromising user trust.
Real-Time Data for Optimized Campaigns
With real-time insights into how audiences engage with digital signage, advertisers can adjust campaigns on the fly. This dynamic approach to DOOH enables brands to fine-tune messaging, adjust screen placements, and improve overall campaign effectiveness.
Actionable Analytics for Better ROI
Beyond raw data, FRAMEN’s Impression Recognition test delivers actionable insights that help advertisers understand which screens perform best, what content resonates most, and where to allocate resources for maximum impact. This data-driven strategy boosts ROI and ensures every advertising dollar works harder. Get in touch with us if you would like to find out more about our testing.