Unleash Your Brand's Potential: Why WeWork Screens in are a Game-Changer for Advertisers

In today's dynamic advertising landscape, cutting through the noise and reaching high-value audiences is paramount. For brands looking to connect with a thriving community of professionals, entrepreneurs, and decision-makers, FRAMEN's partnership with WeWork in the United States and Canada presents an unparalleled opportunity. This strategic expansion significantly amplifies FRAMEN's intelligent indoor Digital Out-of-Home (DOOH) network, offering a powerful platform to elevate your brand where work and innovation truly happen.

The Power of Proximity: Reaching a Premium Audience

WeWork spaces across North America are not just offices; they are vibrant hubs of productivity and collaboration. They attract a highly desirable demographic, including:

• Entrepreneurs and Startup Teams: Visionaries and innovators constantly seeking solutions to fuel their growth.
• Freelancers and Consultants: Agile professionals who are early adopters and influence trends.
• Decision-Makers and Early Adopters: Individuals with purchasing power, both for their businesses and personal lives.
• Tech Innovators and Creative Minds: Audiences receptive to cutting-edge products and services.

By advertising on FRAMEN screens within WeWork locations, your brand gains direct access to this coveted audience at a crucial point in their day – when they are engaged, focused, and open to new ideas. This isn't passive advertising; it's impactful engagement in an environment where attention thrives.

Beyond Impressions: Driving Real Outcomes

The benefits of advertising on WeWork screens with FRAMEN extend far beyond simple impressions. Here's why this platform is a must-have for your marketing strategy:

• High Dwell Time and Engagement: Unlike fleeting outdoor billboards, WeWork members spend hours daily in these spaces. This extended dwell time translates to increased exposure and deeper engagement with your message. Studies have shown that FRAMEN screens in coworking spaces deliver significantly more attention than traditional DOOH and display ads.
• Brand-Safe, Premium Environments: Your brand will be showcased in professionally curated, modern spaces, ensuring a positive association and enhancing your brand's perception. The content alongside your ads is carefully managed, creating a high-trust environment.
• Targeted Precision: FRAMEN's platform allows for precise targeting, enabling you to reach specific demographics, interests, and even geographic locations within the WeWork network. This ensures your message resonates with the most relevant audience.
• Proven Effectiveness: Data speaks volumes. Campaigns run on FRAMEN screens have demonstrated impressive results, including:
  • Increased Brand Awareness: Brands like Deutsche Bahn have seen significant lifts in brand awareness.
  • Higher Ad Recall: Digital banking platforms have experienced substantial ad recall rates.
  • Strong Conversion Rates: QR code campaigns have shown impressive conversion rates, proving the ability to drive direct action.
• Omnichannel Integration: WeWork screen advertising seamlessly integrates into your broader omnichannel marketing strategy. It bridges the gap between physical and digital, allowing for cohesive campaigns that reinforce your message across various touchpoints.
• Flexibility and Control: FRAMEN's user-friendly Ads Manager empowers you to launch campaigns quickly, adjust strategies in real-time, and optimize your spend for maximum ROI. You have the flexibility to tailor content (videos, static images, HTML5) to tell your brand's story effectively.
• New Market Penetration: For businesses looking to establish or strengthen their presence in the North American market, this partnership provides a direct entry point to influential communities in major cities across the U.S. and Canada, from New York to Los Angeles, and Toronto to Vancouver.

The Future of Workspace Media is Here

The rise of coworking spaces reflects a fundamental shift in how people work and connect. With professionals increasingly seeking flexible, collaborative environments, WeWork locations have become critical touchpoints for the modern workforce. By leveraging FRAMEN's intelligent DOOH network within these spaces, brands can tap into this evolving landscape and forge meaningful connections with an audience that is highly receptive, influential, and ready to engage.

Don't miss the opportunity to elevate your brand and drive tangible results. Explore the power of advertising on WeWork screens in America and Canada with FRAMEN today.

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