Digital Communication Award 2025 goes to the “FÜR UNS 2025” campaign

Berlin, 9 October 2025:The award recognises the largest creator event in a political context to date —featuring over 180 creators, 2.9 million live viewers, and a nationwideOut-of-Home campaign.

The initiative “FÜR UNS 2025” —driven by EQOLOT, the Meliore Foundation, FRAMEN, INSIGHT, and numerous furthersupporters — has been awarded the prestigious Digital Communication Award (DCA)2025. The international industry prize has recognised outstanding digitalcommunication projects across 28 categories since 2011. In the “Purpose-DrivenCommunications” category, “FÜR UNS 2025” was named Best Case.

With more than 180 creators,2.9 million live viewers, and 25 million streaming minutes, “FÜR UNS 2025”became the largest creator-driven political activation to date — a powerfulstatement for democracy, community, and political discourse.

The initiative launched inFebruary 2025, just ahead of the German federal election, with a bold concept:at Marienburg Monheim, the “Creator Castle” — brought to life by creatorsincluding MalleKalle, MeloSempaii, and KatjaBelieve — became a space for exchange,creativity, and dialogue. In parallel, a digital meeting place at gamescom LANin Cologne brought communities together and created room for conversations withwell-known creators including Fibii, Bonjwa, and JenNyan.

An additional two-daylivestream format hosted by Adam Wolke (SkylineTV) reached millions ofcommunity members via Twitch, creator channels, and the project website.Through cross-over collabs and community challenges, political education wasmade tangible — and genuinely entertaining.

Complemented by a nationwideDOOH campaign from FRAMEN, “FÜR UNS 2025” was present not just online but inpublic spaces too — across around 1,000 screens — with a clear mission: counterdisinformation, strengthen democratic discourse, and inspire the youngergeneration to vote. As a leading DOOH platform, FRAMEN connects content,advertising, and real-time information on premium screens across 33 countries,making messages visible wherever people are.

“FÜR UNS 2025 shows what’spossible when technology, creative minds, and a sense of social responsibilitycome together. At FRAMEN, we’re proud to have taken the message for democracyfrom social networks onto thousands of screens in public spaces — visible tomillions. The Digital Communication Award is a powerful signal: young voicescount.”

— Magdalena Pusch,Co-Founder & CMO, FRAMEN.

“I’m delighted that togetherwith INSIGHT, EQOLOT, and gamescom LAN, we were able to make a positivestatement for democracy — right at the heart of the gaming community.”

— Dennis Gehlen, Founder,TakeTV.

“This project shows howbrands, creators, and organisations can together make socially relevantmessages visible. With FÜR UNS 2025, we built bridges between digitalcommunities and made democratic values tangible.”

— Jens Taubert, Chief GrowthOfficer, INSIGHT.

“FÜR UNS 2025 showed me thatyou can get young people excited about democracy — with the right tone, theright formats, and the right voices. For me, this award isn’t the destination;it’s an incentive to keep working with every new generation to keep ourdemocracy strong.”

— Tra My Mymy Nguyen,Director Strategy, EQOLOT (co-responsible for concept and strategy of FÜR UNS2025, alongside Jens Taubert). Available for interviews, written or in person.

Initiative supporters:

•      gamescom LAN – Europe’s largest video andcomputer games event, with a huge community

•      INSIGHT – Creator agency / management

•      Penemue – Network for digital literacy andcritical media competence

•      klima&so – Initiative for climate awarenessand sustainable policy

•      polisphere – Think tank for politicalcommunication, analysis, and debate

•      Bundesverband Influencer Marketing e.V. –Industry association promoting transparent and fair influencer partnerships

•      CREW10 – Network for creative and innovativecontent creation

•      beyond – Platform connecting future visionariesand changemakers

•      FRAMEN – Intelligent entertainment andDigital-Out-of-Home platform

•      VFLUENCE – Agency for responsible influencermarketing

•      Fanpage Karma – Tool for social media strategyanalysis and optimisation

•      Marienburg Monheim – Boutique hotel and eventvenue in Monheim am Rhein — host and location for the Creator Castle

•      Monheim am Rhein – City as host and supporter ofthe initiative

•      Werte-Stiftung – Foundation promoting democraticvalues and education

•      Meliore Foundation – Foundation promotingstrategic communication for the preservation of natural resources

•      VEREINT FÜR DEMOKRATIE – Nationwide campaign fordemocratic participation

Press contact & interview requests:

Jalda Rau

jalda.rau@eqolot.com

030-6098124501

Media kit available on request.

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