Purpur Media and FRAMEN launch innovative partnership for indoor screen marketing
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Berlin/Vienna, 19 March 2025– The Digital-Out-of-Home (DOOH) industry keeps growing — and two strongplayers are now joining forces. FRAMEN and Purpur Media have formed a strategicpartnership to jointly take on the monetisation of indoor screens acrossAustria, with the shared goal of delivering tailored campaigns for advertisers.
Two companies, one mission
Through this collaboration,FRAMEN and Purpur Media bring together their respective strengths. FRAMEN isthe intelligent DOOH platform that turns screens into high-value environments.Powered by smart technology and data-driven precision, it seamlessly integratespremium content, targeted advertising, and real-time information — reaching theright people at the right moment.
Purpur Media has been Austria’sonly independent online advertising sales house since 2005. Free from mediagroup affiliations, the company focuses on precise digital advertising acrossdisplay, video, and social — deliberately off the beaten track: “Go, where theothers aren’t.”
“Our vision is to give brandsa targeted, data-driven, and flexible way to deliver their messages to relevantaudiences in high-attention environments.”
“Purpur Media is the perfectcomplement — a partnership that unites our visions and enables us to deliverexclusive campaigns and projects together.”
— Dimitri Gärtner, CEO,FRAMEN.
Premium locations for first-class campaigns
To better understand the impactof advertising on digital screens, FRAMEN has launched the Attention Pulseproject in collaboration with Lumen Research. These innovative studies analysereal user attention on screens, delivering valuable insights into advertisingeffectiveness. The findings enable data-driven optimisation and back up thepower of this ad format with solid numbers.
“The combination of premiumlocations and programmatic bookability makes this network especially attractivefor advertisers. With FRAMEN as a partner, we can offer our clients premiumDOOH environments and help them run campaigns more efficiently and with greaterprecision.”
— Bernd Platzer, ManagingDirector, Purpur Media.
A standout highlight of thepartnership is the integration of Schindler Screens — installed in hotel liftsacross Austrian holiday destinations. These exclusive ad placements give brandsa unique opportunity to reach travellers and business guests in a high-attentionmoment.
Digital advertising at the cutting edge
The steadily rising demand forflexible, data-driven out-of-home advertising solutions — digital signage inparticular — is clearly reflected in the Austrian ad market. The MOMENTUMSpending Study forecasts that digital advertising in Austria grew by 8.2% in2024. Through the FRAMEN and Purpur Media partnership, Public CTV becomesaccessible, turning the benefits of premium environments and the video verticalinto reality.
About FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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