DIY meets Digital: FRAMEN’s neue Retail Media Partnerschaft in OBI-Baumärkten
FRAMEN expands its portfolio and breaks into new retail media markets with OBI FirstMedia Group across Germany, Austria, Czech Republic, Hungary, and Slovakia
• More than 220 OBI video walls now bookable directly viathe FRAMEN Ads Manager
• Rameder launches the very first campaign on day one,promoting discounts on towbar fitting at locally based installation workshops
Berlin, 7 April 2024 –FRAMEN, the tech scale-up, is continuing its expansion — this time with astrategic partnership with OBI First Media Group to monetise video walls acrossOBI stores. The network spans more than 220 video walls in OBI locations acrossGermany, Austria, Czech Republic, Hungary, and Slovakia. Rameder has alreadylaunched the first campaign.
Reaching audiences right at the point of DIY
This move opens up powerful newpossibilities for advertisers to influence diverse audiences at the momentthey’re making decisions. DIY stores attract not just home improvemententhusiasts, but also homeowners, hobbyists, garden lovers, and anyone searchingfor quality products and practical advice.
The 3×3 metre video walls atOBI store entrances and exits are prominent, attention-grabbing placements. TheFull HD screens support true video playback — not just cinemagraphs — leavingplenty of room for creative campaigns. All 220+ video walls are bookabledirectly via the FRAMEN Ads Manager.
Rameder’s first campaign is already live
The first campaign has beenlaunched by Rameder, Europe’s leading full-service provider for towbars andtransport solutions. The spot promotes an exclusive offer for OBI customers: a10% discount on towbar fitting, valid until 5 March. Geo-targeting focused onthe areas around Rameder’s installation sites lets the company speak directlyto its local audience. Close to 500,000 impressions are forecast for the comingmonth.
FRAMEN continues to push theboundaries of retail media, committed to supporting its clients with tailoredsolutions. By bringing DIY stores into its portfolio, the company is not justunlocking new advertising opportunities — it’s creating a unique chance toconnect with a broad audience in an inspiring, high-intent environment.
About OBI First Media Group:
The right product fit at theright time — that’s the promise of OBI First Media Group. The retail media armof the OBI Group, it is the leading retail media provider in the Home &Garden space. With unique insight into the individual customer journeys of OBIshoppers, OBI First Media Group can reach them across all touchpoints, at theright moment, in the right context. https://www.mediagroup-obi.de/
About Rameder:
The Rameder Group is Europe’smarket leader for towbars and transport systems. Through rameder.de andnumerous European online shops across 28 countries, Rameder serves both B2B andB2C customers with a comprehensive range of transport solutions and accessories— including towbars, bike carriers, roof boxes, roof racks, and rear-transportsolutions. With around 130 installation workshops across Europe, Rameder is theexpert in professional aftermarket fitting. Founded in 1996 as a familybusiness, Rameder is now owned by leading Norwegian private equity firm FSNCapital Partners. The group employs over 500 people across Europe. Moreinformation at www.rameder.de. Details on the OBI customer discount offer:Rameder.de/baumarkt.
About FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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