On the rise: FRAMEN extends sport content offering

•      The streaming platform enables news, events, and brandadvertising from sports including football, tennis, and golf to be sharedacross a range of high-footfall locations.

•      As part of the Dyn Media Network, FRAMEN also enablesits own network to stream news and content from handball, basketball,volleyball, table tennis, and hockey.

•      FRAMEN regularly sponsors sports events — includingthis year’s Porsche European Open and the Bett1 Open — cementing its positionas the leading distribution platform for sports content in commercial spaces.

Berlin, 6 June 2023 –Few things bring society together quite like sport. Sports coverage dominatestelevision and social media — and now, thanks to FRAMEN’s content distributionplatform, it’s making its mark in high-traffic public spaces too. Founded inBerlin in 2018, FRAMEN is positioning itself as the leading distributionplatform for publishers, content marketers, and brands looking to share sportscontent and sports-adjacent brand messaging in the real world.

Putting sports events in front of a broader public

FRAMEN’s streaming platformenables live and current sports content from a range of disciplines to bestreamed across locations including hotels, coworking offices, gyms, and petrolstations. FRAMEN also runs regular campaigns and sponsorships around majorsports events. Recent projects include a ticket promotion for the PorscheEuropean Open, streaming coverage and an exclusive upcoming event for thisyear’s Bett1 Open, and Bundesliga highlights running across FRAMEN-poweredscreens. A partnership with American football team Frankfurt Galaxy is also inthe pipeline.

“Sport is an essential partof society and a daily constant for so many people. By focusing clearly onsports content communication across our locations — hotels, gyms, and beyond —we’re strengthening the connection between sport and entertainment, whilecreating real value for athletes, brands, venue operators, publishers, andaudiences alike.”

— Dimitri Gärtner, CEO andCo-Founder of FRAMEN.

FRAMEN is part of the DYN Media Network

FRAMEN is a founding member ofthe DYN Media Network, launching in August. Dyn Media brings together nationaland international sports content — spanning handball, basketball, volleyball,table tennis, and hockey — and is constantly expanding its streaming offering.Through this partnership, venue operators using FRAMEN’s content distributionplatform gain easy access to high-quality video content for their ownpublishing, opening up new opportunities for audience growth and monetisationpotential.

Contextual advertising for sports brands

Through FRAMEN’s integratedplatform, brands can strategically pair their messaging in semi-public spaceswith relevant content — letting ads blend naturally into the wider context ofwhat’s being streamed. This approach, known as contextual marketing, is nowincreasingly available to sports brands looking to run ads around competitionsand tournaments, from European Championships to World Cups.

“Great brand communication isdefined by being perceived not as intrusive advertising, but as a compellingmessage. Sport offers a uniquely powerful context for countless brands — it’sboth thrilling and emotional.”

— Magdalena Pusch, CMO andCo-Founder of FRAMEN.

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