FRAMEN expands its presence in France with local office
FRAMEN expands its presence in France with the launch of a new subsidiary
[Paris, September 2023]– FRAMEN, a DOOH advertising platform with a strong presence across Europe —50,000 screens and 200 million monthly visitors — is expanding its vast screennetwork further afield. The company is thrilled to announce the opening of itsFrench subsidiary as part of its strategic expansion into the French market.
FRAMEN’s global screen network brings its creativity to the French market
FRAMEN operates a global screennetwork spanning more than 4,000 cities across 20+ countries, helping over 300brands — including Porsche, Uber, and Samsung — reach their target audiences.FRAMEN is a market leader in coworking space screens, with its largest screennetwork based in coworking locations, followed by retail, hotels, lounges, andmore. The network has already delivered over 2 billion spots, and that numberkeeps growing.
Several ambitious expansion projects already underway
With the new French subsidiary,FRAMEN is ready to bring its expertise and creativity to the French market,helping businesses thrive in an increasingly competitive digital landscape.This move has already strengthened FRAMEN’s presence and relationships —highlighted by a successful partnership with MEDEF for La REF, a major annualevent bringing together leaders from the worlds of economics, finance, andpolitics in France to discuss current and future economic challenges. It’s aclear signal of FRAMEN’s commitment to the growth of French businesses.
Commenting on thismilestone, Country Manager El Ghali MIKOU said: “We’re delighted to officiallyopen our French subsidiary. France is a dynamic and vibrant market, and we’reexcited about the opportunities it holds for our business. We plan to add 10,000more screens to our network this year, giving brands and agencies access to newvenues and audiences.”
New team, new horizons
This summer, three talented newmembers joined Country Manager El Ghali MIKOU’s team at the new Frenchsubsidiary: Achwak NASSER, Head of Partnerships; Loutfi ZERMANI, Asset GrowthManager; and Carrie SLAYTON, Marketing Manager. Their expertise and passionwill play a key role in developing high-quality digital advertising solutionsfor advertisers in the French market. Magdalena PUSCH, CMO and Co-Founder ofFRAMEN, also made the trip to Paris to meet and collaborate with the new Frenchteam as part of the company’s expansion.
Say “proust” with us at FRAMEN Oktoberfest!
The new team has already madeits first big move in France by organising an upcoming event: Oktoberfest! Theevent will be a great opportunity to network with fellow industry professionalswhile enjoying Bavarian specialities. It takes place on 11 October at WeWork,33 Rue La Fayette, 75009 Paris, from 7pm to 11pm. You can reserve your spothere.
About FRAMEN:
FRAMEN is a leading digitaladvertising platform specialising in dynamic content, offering innovative adsolutions including the FRAMEN Screen Manager and Ads Manager. FRAMEN aims totransform the way brands connect with their target audiences and creatememorable brand experiences worldwide through cross-border campaigns. Part ofthe Axel Springer Group, FRAMEN was founded in 2018 by Magdalena PUSCH, DimitriGÄRTNER, Alexander GÄRTNER, and Sveatoslav PODOBISCHI. FRAMEN currentlyoperates in 22 countries with over 100 employees. For more information, visitwww.framen.com.
French contact:
Achwak NASSER
Head of Partnerships
achwak@framen.com
+33 06 68 45 14 14
About FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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