From Berlin to Paris: FRAMEN's expansion enhances coworking spaces in 14 cities with Bureaux And Co

[Paris, January 2024] –FRAMEN, one of Europe’s fastest-growing companies in programmatic DOOH and amajor player in reaching professional audiences, is expanding its presence inFrance with a strategic partnership with Bureaux And Co. Already a significantforce in coworking DOOH, this expansion brings 50 new screens and a monthlyreach of 4 million impressions.

FRAMEN’s explosive growth in French coworking spaces

This milestone underlinesFRAMEN’s commitment to building a strong foothold in the French market —particularly in coworking spaces — following the Berlin-based company’ssuccessful entry and rapid growth across major French cities. It also reflectsFRAMEN’s drive to redefine Digital-Out-of-Home advertising. The 50 new screensspan multiple cities including Paris, Marseille, Toulouse, and Montpellier,placed across a variety of coworking environments strategically positioned tomeet the evolving needs of professionals.

“We recently introducedFRAMEN across our coworking spaces — a solution that lets us offer our membersvisually compelling content, managed remotely in a very seamless way.”

— Achraf Sedyane, Head ofMarketing & Communications, Bureaux And Co.

“In exchange for this freesolution, we have the opportunity to occasionally display ads from advertisers,which also lets us generate additional revenue. We’re pleased with how theymanage this — helping us maximise the user experience while contributing to ourbottom line.”

Combining visitor engagement with revenue generation — for advertisers andvenues alike

The 14 new coworking sitesacross major cities including Paris, Montpellier, Nantes, Lyon, and Marseilleoffer dynamic, collaborative environments strategically positioned to serve theevolving needs of professionals. These spaces attract executives, entrepreneurs,freelancers, and digital nomads aged 22 to 49, with interests spanningbusiness, B2B, travel, food, and sport. When these individuals encountertargeted ads relevant to their interests — during a coffee break in the kitchenor glancing up from their screen — they’re more likely to act on them,precisely because they’re already engaged and may have an immediate need: thinkcoffee brands or nearby restaurants just before lunch.

Simple integration, effective monetisation: FRAMEN transforms coworkingspaces

By integrating FRAMEN, theseworkspaces get free access to our content management system, offering a widechoice of content types tailored to a professional context. They also gain theability to boost revenue by displaying contextually relevant ads — such as theNespresso campaign that ran successfully across Bureaux And Co spaces,targeting coffee-loving professionals.

Integration with FRAMEN isstraightforward and cost-effective. Coworking spaces can choose betweenconnecting via a FRAMEN TV Box or using an existing smart TV with the FRAMENapp — enabling easy content delivery and fast screen monetisation through targetedad serving.

“We’re thrilled to beexpanding our network with Bureaux And Co — a testament to FRAMEN’s commitmentto bringing innovative DOOH solutions to France. This is the start of continuedgrowth, laying the foundations for a lasting presence in the French coworkinglandscape and offering exceptional opportunities for venues to captivate theirvisitors. Our screens enhance visitor engagement by displaying informationabout events within coworking spaces, fitness class schedules, local news,relevant insights, and sources of inspiration — creating an enrichingexperience for everyone who walks through the door.”

— El Ghali Mikou, Director& GM France, FRAMEN.

A significant expansion in French DOOH

FRAMEN continues to lead theway in DOOH innovation — particularly in the coworking space — and thisexpansion marks a pivotal step in its commitment to professionals working incollaborative environments. It creates exceptional opportunities for brands toengage their audience effectively, while deepening visitor engagement incoworking spaces. FRAMEN remains committed to delivering an immersive,enriching experience for visitors wherever its screens are found — helping toredefine the standards of communication in France’s dynamic DOOH landscape.

For media enquiries or furtherinformation, please contact:

Carrie Slayton

Marketing Manager

carrie@framen.com

About FRAMEN:

FRAMEN is the leading screennetwork across venues including gyms, hotels, and coworking spaces, deliveringinformative, entertainment, and advertising content. The mediatech start-upenables content to be displayed across all screens commonly found in commercialspaces. Through FRAMEN, advertisers and venue operators connect — allowingrelevant content to be served to their target audiences. Using the FRAMEN AdsManager, advertisers can book, launch, and manage campaigns programmatically inreal time, while tracking performance. Venue operators can simultaneouslymonetise their screens via the FRAMEN Screen Manager by supplying content.FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch,Dimitri Gärtner, Alexander Gärtner, and Sveatoslav Podobischi. FRAMEN currentlyoperates in 20 countries with close to 100 employees. For more information,visit www.framen.com.

About Bureaux And Co:

Bureaux And Co is a leader inflexible office solutions, offering coworking spaces designed for collaborationand productivity — making it a trusted partner for businesses seeking adaptableworkspace solutions. With a community-first approach, Bureaux And Co creates astimulating professional ecosystem, providing a modern and inspiringenvironment for professional success.

‍