EDEKA Nord enters Next Generation Retail Media with FRAMEN and Online Software AG
Berlin/Heidelberg, 2 November2023. FRAMEN, the mediatech company, and Online Software AG are expanding theirpartnership — and EDEKA Nord is kicking things off with a bold new retail mediastrategy. The retail media platform enables both third-party and own content tobe served across all existing displays. The software’s key differentiator: theretailer retains full control over streamed content at all times. Retail mediaunlocks significant advertising and revenue potential for brands and retailersalike. The system has already been live across 228 stores since October.
Retail Media: a lasting trend and a vital marketing channel
Retail media is one of the mostimportant trends in commerce, offering major growth and revenue potential forbrands and retailers — both in digital and in-store. With retail media,retailers can serve targeted content to visitors and draw direct conclusionsabout campaign performance using point-of-sale data and tracking tools.
Through Online Software AG’s(OSAG) PRESTIGE enterprise system and FRAMEN’s monetisation platform, retailers— like EDEKA Nord — can serve their own and third-party content across existingdisplays, while retaining full control over what runs and when. This iscurrently unique in the retail media space and a clear competitive advantagefor retailers partnering with Online Software AG and FRAMEN.
FRAMEN already has provenretail cases under its belt — including a major campaign for Bifi at Shellpetrol stations that drove a significant uplift in forecourt shop sales. Withthis expanded partnership, FRAMEN is now setting its sights on market leadershipin retail media.
“We can already see fromcurrent revenues and forecasts that retail media holds enormous potential foradvertisers and retailers. The right infrastructure is an essential piece ofthat puzzle — and that’s exactly what we provide. We’re convinced that retailmedia is the next big thing for advertisers, and that through our partnershipwith Online Software AG, we’ll usher retail into a new era of retail media.”
— Dimitri Gärtner, CEO andCo-Founder of FRAMEN.
Innovative technology for next-generation retail media
Online Software AG’s PRESTIGEenterprise communications platform already covers more than 50,000 playoutsurfaces across retail. With the PRESTIGE enterprise Retail Media Server moduleconnected to FRAMEN’s Supply-Side Platform (SSP), selected industry partnerscan now launch media campaigns across OSAG customers — including Depot andMöbel Höffner — at the push of a button.
“We’re thrilled that,together with monetisation expert FRAMEN, we’ve managed to bring qualitymonetisation live to the point of sale for the first time. With the new releaseof our software, PRESTIGE enterprise 6.3, we’re enabling our existing retail customersto generate external advertising revenue on in-store screens — without losingeditorial control. The brief from our many PRESTIGE customers was clear: createsynergies between programmatic monetisation revenue and measurable productpromotion. That brief has now been fulfilled, paving the way for a newgeneration of proactive POS communication.”
— Jürgen Berens vonRatenfeld, Board Member, Online Software AG.
About FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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