FRAMEN and Talent Garden sign an exclusive partnership for its B2B Inventory throughout the country

More than just a Digital SkillsAcademy and coworking space: Talent Garden is an innovation hub — and that’sexactly why FRAMEN chose it to give advertisers access to an unprecedented,tangible, and highly visible inventory.

FRAMEN is Europe’s firstcontextual indoor B2B programmatic solution.

Screens will broadcasthigh-impact brand experience campaigns driving both awareness and brandformance— powered by Talent Garden’s Digital Skills Academy and the extensive reach ofall coworking spaces across Italy. This offering is available to all advertiserssimply by booking through FRAMEN’s self-serve platform.

Milan, 31 January 2024 –FRAMEN, the German Axel Springer Group company specialising in DigitalOut-of-Home, is proud to announce an exclusive partnership with Talent Garden —Europe’s leading Digital Skills Academy, combining professional pathways andtraining to develop people and organisations through high-impact experiences.FRAMEN’s innovative indoor streaming platform distributes programmaticadvertising across screens in public-private spaces, offering exclusiveproprietary inventory. Talent Garden’s coworking spaces will serve as theprimary vehicle to help brands run DOOH campaigns that target audiences withprecision and deliver the best possible results.

This partnership givesadvertisers access to a B2B inventory bookable via reservation orprogrammatically. Unlike standard street DOOH, it offers a significantly higherOpportunity to See (OTS) — advertisers know exactly where and when theircampaign will run.

“I’m delighted to kick off mytime here with this partnership — not least because Talent Garden instantlysignals innovation and quality of experience. That’s exactly what we at FRAMENare building, backed by a publishing powerhouse like Axel Springer. DOOH is thefastest-growing segment of digital advertising, driven by the quality of itsexperience: non-intrusive, and crucially, it generates longer dwell times onthe ad unit. According to the Politecnico di Milano, DOOH grew 72% in 2022 andnow represents 27% of total Out-of-Home. Through this partnership, brands willgain access to a high-quality, contextual, trackable indoor experience that byits very nature goes beyond pure performance KPIs to also deliver onbrandformance.”

— Antonella La Carpia,Country Project Lead, FRAMEN Italy.

Talent Garden Group is presentin 13 countries worldwide, and across 7 Italian cities — Bari, Cosenza, Genoa,Milan, Naples, Rome, and Turin — hosting some of the world’s most renownedcompanies. It’s the ideal partner: the audience in these spaces skews towardhigh-spending profiles such as entrepreneurs, decision-makers, freelancers, anddigital nomads, delivering a markedly higher-quality targeting profile for DOOHcampaigns.

About FRAMEN:

FRAMEN is a streaming platformfor screens in public-private spaces — gyms, hotels, coworking spaces, and more— delivering entertainment, information, and promotional media content. Themediatech scale-up enables content to be displayed across all standard screensin commercially used spaces. Through FRAMEN, advertisers and venue operatorsconnect and share content with their target audiences, creating memorable brandexperiences through cross-border campaigns delivered worldwide. The FRAMEN AdsManager lets advertisers schedule and launch campaigns in minutes, and manageand evaluate performance in real time. Venue operators can monetise theirscreens through content offerings using the FRAMEN Screen Manager. FRAMEN isheadquartered in Berlin and was founded in 2018 by Magdalena Pusch, DimitriGärtner, Alexander Gärtner, and Sveatoslav Podobischi. FRAMEN currentlyoperates in 20 countries with over 100 employees. For more information, visitwww.framen.com.

About Talent Garden:

Talent Garden Group is Europe’slargest group in digital skills education by size and geographic reach, and theleading platform for training and networking in digital innovation. Founded in2011 with the mission of supporting talent and businesses in their digitalgrowth, the model rapidly expanded across Europe, establishing the company asthe European leader in its sector across 13 countries. Key backers include someof Italy’s most prominent families, led by TIP – Tamburi Investment Partners,alongside Cassa Depositi e Prestiti, Indaco, and Social Capital.www.talentgarden.com

FRAMEN Marketing Contacts:

Chiara Menegatti –chiara.menegatti@chatwin.com (340 7364820)

Daniela Monteverdi –daniela.monteverdi@disclosers.it (349 3192268)

Antonella La Carpia –antonella.lacarpia@framen.com (327 3779394)

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