News Actual launches new service with Digital Out-of-Home screens
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Effective immediately, dpa subsidiary news aktuell is expanding its distribution service to include "ots Display Ads": an offering that allows companies, organizations, and communications agencies to make their PR content visible on FRAMEN's programmatic digital out-of-home screens throughout Germany.
Effective immediately, dpa subsidiary news aktuell is expanding its distribution service to include "ots Display Ads": Companies, organizations, and communications agencies can now also make their PR content visible on FRAMEN's digital screens throughout Germany. The new service can be booked in combination with ots text and image distribution. Depending on the chosen package, ots Display Ads guarantees a reach of up to one million impressions.
With ots Display Ads, news aktuell clients can display their text and image content on digital screens in public spaces, in addition to their ots distribution – distributed across more than 11,000 programmatic digital out-of-home screens nationwide. For this, news aktuell is partnering with the DOOH platform FRAMEN, an Axel Springer SE company. The screens are located in high-traffic public and semi-public spaces such as coworking spaces, gyms, hotels, and fast-food restaurants.
Broad reach – even with a small budget
A spot is ten to fifteen seconds long and runs for a total of three days. ots Display Ads are particularly suitable for short, attention-grabbing messages – such as announcements of events, new products, or campaigns to increase brand awareness.
Depending on the booking package, ots Display Ads guarantees between 250,000 and one million impressions. Thanks to programmatic delivery and fixed reach packages and durations, news aktuell makes it possible to enter the world of digital out-of-home advertising with a relatively small budget.
“With ots Display Ads, we offer our clients an attractive way to make their messages widely visible in public spaces – without complicated booking processes or large media budgets,” says Vithunan Lingeswaran, Managing Director of news aktuell. “The product perfectly complements our ots DNA: fast distribution, simple processes, and maximum reach and visibility. In this way, we are consistently expanding our portfolio in line with market needs and supporting companies, organizations, and associations in making their communication even more effective.”
“Our screens are right in the heart of life: where people live, work, and spend their free time. Thanks to our collaboration with news aktuell, we deliver PR content precisely where it receives genuine attention. We combine the classic ots distribution network with the dynamic power of DOOH. This combination makes brands visible not only in newsrooms but also on over 11,000 screens in public spaces. This allows them to reach their audience at exactly the right moment – with relevance, visibility, and impact.” Dimitri Gärtner, Co-Founder and Co-CEO.
After each campaign, news aktuell provides a detailed report. This includes information on impressions, campaign duration, number of cities, campaigns, and screens used.
About news aktuell
news aktuell provides companies, institutions, and associations with effective access to media outlets and consumers. The dpa subsidiary advises its clients personally and collaboratively, supporting them in publishing their press materials easily and successfully. PR content reaches all media formats, from traditional print publications and high-traffic online portals to social networks, via the digital tools ots and zimpel. In addition, news aktuell publishes all of its clients' PR content on Presseportal.de, one of Germany's most widely used PR portals. This ensures that all relevant target groups worldwide are reached, from newsrooms and specialist blogs to digital influencers and interested individuals. Native ads in high-profile media, display ads in high-traffic locations, comprehensive monitoring with ots-Monitoring by ARGUS, individual support in content production, and a wide range of practical knowledge through the news aktuell Academy round out the portfolio. news aktuell has been on the market since 1989 and employs over 135 people. The company headquarters are in Hamburg, with additional locations in Berlin, Frankfurt, and Munich.
About FRAMEN
FRAMEN is the intelligent DOOH platform that transforms screens into engaging environments. Seamlessly integrating content, targeted advertising and real-time information, it uses smart technology and data-driven precision to display on screens in premium locations such as coworking spaces, gyms and hotels. Creating value for both audiences and venue partners. FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
Using the FRAMEN Ads Manager, advertisers can programmatically book, launch, and manage campaigns in minutes, while also evaluating performance in real-time. Simultaneously, location operators can monetise their screens through the provision of content using the FRAMEN Screen Manager. With FRAMEN you reach the right people at the right moment, making public digital media more impactful, dynamic and effortless.With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager.
FRAMEN was founded in 2018 and is headquartered in Berlin. The company currently operates in 32 countries and employs nearly 100 people. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi.
For more information, visit www.framen.com
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